Show simple item record Sahaidak, Mykhailo Сагайдак, Михайло Петрович Сагайдак, Михаил Петрович Zavyalova, Marina Зав’ялова, Марина Володимирівна Kotane, Inta 2019-01-11T08:24:51Z 2019-01-11T08:24:51Z 2017
dc.identifier.citation Sahaidak M. Marketing strategy of enterprise positioning in the market of logistic services / Mykhailo Sahaidak, Marina Zavyalova, Inta Kotane // PNAP. – 2017. – Vol. 24, № 5. – P. 107–120. uk
dc.identifier.issn 1895-9911
dc.description.abstract The article analyzes the tendencies of development of the Ukrainian market of logistic services, in particular the segment of postal logistics, courier activity and express delivery. As a result of the study, a number of factors that have the most significant impact on the activities of domestic and foreign logistic operators in the Ukrainian market of logistics services were identified and analyzed. In the article the positioning tools of the leading operators of postal logistics and express delivery in the minds of the consumer of logistic services are structured. The proposed approach allowed to identify key competitive advantages and develop a marketing strategy for positioning of postal and logistic operators in the Ukrainian logistics market. uk
dc.language.iso en uk
dc.publisher Wydawnictwo Akademii Polonijnej w Czestochowie «Educator» uk
dc.subject consumer uk
dc.subject logistic service uk
dc.subject express delivery uk
dc.subject postal and courier activity uk
dc.subject tools of market positioning uk
dc.subject marketing strategy of positioning of the logistic enterprise uk
dc.title Marketing strategy of enterprise positioning in the market of logistic services uk
dc.type Article uk

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