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dc.contributor.author Sahaidak, Mykhailo
dc.contributor.author Сагайдак, Михайло Петрович
dc.contributor.author Сагайдак, Михаил Петрович
dc.contributor.author Zavyalova, Marina
dc.contributor.author Зав’ялова, Марина Володимирівна
dc.contributor.author Kotane, Inta
dc.date.accessioned 2019-01-11T08:24:51Z
dc.date.available 2019-01-11T08:24:51Z
dc.date.issued 2017
dc.identifier.citation Sahaidak M. Marketing strategy of enterprise positioning in the market of logistic services / Mykhailo Sahaidak, Marina Zavyalova, Inta Kotane // PNAP. – 2017. – Vol. 24, № 5. – P. 107–120. uk
dc.identifier.issn 1895-9911
dc.identifier.uri http://ir.kneu.edu.ua/handle/2010/26826
dc.description.abstract The article analyzes the tendencies of development of the Ukrainian market of logistic services, in particular the segment of postal logistics, courier activity and express delivery. As a result of the study, a number of factors that have the most significant impact on the activities of domestic and foreign logistic operators in the Ukrainian market of logistics services were identified and analyzed. In the article the positioning tools of the leading operators of postal logistics and express delivery in the minds of the consumer of logistic services are structured. The proposed approach allowed to identify key competitive advantages and develop a marketing strategy for positioning of postal and logistic operators in the Ukrainian logistics market. uk
dc.language.iso en uk
dc.publisher Wydawnictwo Akademii Polonijnej w Czestochowie «Educator» uk
dc.subject consumer uk
dc.subject logistic service uk
dc.subject express delivery uk
dc.subject postal and courier activity uk
dc.subject tools of market positioning uk
dc.subject marketing strategy of positioning of the logistic enterprise uk
dc.title Marketing strategy of enterprise positioning in the market of logistic services uk
dc.type Article uk


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