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dc.contributor.authorSahaidak, Mykhailo
dc.contributor.authorСагайдак, Михайло Петрович
dc.contributor.authorСагайдак, Михаил Петрович
dc.contributor.authorZavyalova, Marina
dc.contributor.authorЗав’ялова, Марина Володимирівна
dc.contributor.authorKotane, Inta
dc.date.accessioned2019-01-11T08:24:51Z
dc.date.available2019-01-11T08:24:51Z
dc.date.issued2017
dc.identifier.citationSahaidak M. Marketing strategy of enterprise positioning in the market of logistic services / Mykhailo Sahaidak, Marina Zavyalova, Inta Kotane // PNAP. – 2017. – Vol. 24, № 5. – P. 107–120.uk
dc.identifier.issn1895-9911
dc.identifier.urihttp://ir.kneu.edu.ua/handle/2010/26826
dc.description.abstractThe article analyzes the tendencies of development of the Ukrainian market of logistic services, in particular the segment of postal logistics, courier activity and express delivery. As a result of the study, a number of factors that have the most significant impact on the activities of domestic and foreign logistic operators in the Ukrainian market of logistics services were identified and analyzed. In the article the positioning tools of the leading operators of postal logistics and express delivery in the minds of the consumer of logistic services are structured. The proposed approach allowed to identify key competitive advantages and develop a marketing strategy for positioning of postal and logistic operators in the Ukrainian logistics market.uk
dc.language.isoenuk
dc.publisherWydawnictwo Akademii Polonijnej w Czestochowie «Educator»uk
dc.subjectconsumeruk
dc.subjectlogistic serviceuk
dc.subjectexpress deliveryuk
dc.subjectpostal and courier activityuk
dc.subjecttools of market positioninguk
dc.subjectmarketing strategy of positioning of the logistic enterpriseuk
dc.titleMarketing strategy of enterprise positioning in the market of logistic servicesuk
dc.typeArticleuk


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