Methodological instruments of polyfunctional competitiveness evaluation (on the example of agriculture)
Яценко, Ольга Миколаївна
Яценко, Ольга Николаевна
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Within the condition of agricultural markets globalization it is needed to define the priority branches of agriculture. This will allow native manufacturers to maximum adapt to competitive conditions of environment and to create global products. It is proved empirically that Ukraine is integrated into global world market and already at this very stage its offer as for global agricultural and production products is made of eight goods positions. It is proved that one of the global products the request for which is not satisfied in full at the world markets is the beekeeping products. From the position of holistic paradigm and under the context of agriculture multifunctional development concept, the presence of optimal set of competitive advantages distinctive for beekeeping products is proved; on the basis on this the category “polyfunctional competitiveness” was offered and was mathematically grounded.