Шатілова, Олена ВолодимирівнаBuhrina, OleksandraБугріна, Олександра Ігорівна2025-01-172025-01-172022-06-15Buhrina O. Marketing management in business organization : бакалавр. диплом. робота : 073, Менеджмент / Buhrina Oleksandra ; наук. керівник Шатілова О. В. ; КНЕУ ім. Вадима Гетьмана, Ф-т економіки та управління, Каф. менеджменту. – Київ, 2022. – 86 с.https://ir.kneu.edu.ua/handle/2010/48065The qualifying bachelor's work highlights theoretical generalizations and substantiates practical proposals for managing the marketing activities in a business organization. In the chapter 1, we have identified essence and elements of marketing management in business organization and methodological approaches to its evaluation. In the chapter 2, we have analysed general characteristics of marketing management in Tesla Motors and developed main directions for its improvement. Proposals for increasing marketing management of Tesla were created based on the analysis of its marketing environment.enmarketing managementcompetitivenesscompetitive advantagesocial media marketing (SMM)business-organizationOther