Kveladze, KetevanKistauri, NunuMelashvili, Medea2025-02-202025-02-202024-05-08Kveladze K. Wine tourism and its importance for the development of Georgian economy [Електронний ресурс] / Ketevan Kveladze, Nunu Kistauri, Medea Melashvili // Стратегічні імперативи сучасного менеджменту : зб. матеріалів VІІ Міжнар. наук.-практ. конф. (8 трав. 2024 р.) / М-во освіти і науки України, Київ. нац. екон. ун-т ім. Вадима Гетьмана ; [орг. ком.: Д. Лук’яненко (голова та ін.]. – Електрон. текст. дані. – Київ : КНЕУ, 2024. – С. 258–261. – Назва з титул. екрану.978-966-926-500-5https://ir.kneu.edu.ua/handle/2010/48993The work is devoted to such an actual problem of the economy as tourism and its importance for the development of the economy of Georgia. Today, the most correct way is to strengthen domestic tourism and create safe tourist zones. The work presents a lot of interesting historical evidence that Georgia is the homeland of wine. In this direction, wine tourism (enotourism) is one of the promising ways of development, and it is considered a growing segment of tourism. One of the favorable conditions for its development will be the active research of wine tourism regions. The paper examines the general theoretical aspects and perspectives of the development of wine tourism in the country, taking into account the experience of foreign countries.ukdomestic tourismwine tourismbrandmodelstandardwine roadArticle