Лінькова, О.Linkova, O.2023-02-072023-02-072022-10-21Лінькова О. Трансформація менеджменту [Електронний ресурс] / Лінькова О. / Стратегічні імперативи сучасного менеджменту : зб. матеріалів VІ Міжнар. наук.-практ. конф. (21 жовт. 2022 р.) / М-во освіти і науки України, Київ. нац. екон. ун-т ім. Вадима Гетьмана ; [орг. ком.: Лук’яненко Д. Г. (голова) та ін.]. – Електрон. текст. дані. – Київ : КНЕУ, 2022. – С. 151–154. – Назва з титул. екрану.978-966-926-416-9https://ir.kneu.edu.ua:443/handle/2010/39092Product portfolio management is a strategic choice made by management to implement the organization's business strategy. As part of this process, it is necessary to determine which products, markets and technologies are priorities and what share of each of them is possible. Product portfolio management plays an important role in maintaining the company's competitiveness, which is an integral part of market success. Focusing on the consumer and meeting his needs makes it relevant to consider and implement a portfolio approach to corporate governance. The active policy of retailers to increase the range of products requires the development of a product management system in order to achieve economic efficiency. Consumer preferences and expectations are an important factor of influence that shapes the attitude to a particular market player.ukproduct portfolioproduct portfolio managementmarket relationsproduct range expansionArticle