Topuria, Beka2020-04-302020-04-302020-04Topuria B. The service quality management challenges (the case of Georgian hotel business) [Електронний ресурс] / Topuria Beka // Стратегічні імперативи сучасного менеджменту : зб. матеріалів V Міжнар. наук.-практ. конф. (23–24 квіт. 2020 р.) / М-во освіти і науки України, ДВНЗ «Київ. нац. екон. ун-т ім. Вадима Гетьмана» ; [редкол.: М. П. Сагайдак (відп. за вип.) та ін.]. – Електрон. текст. дані. – Київ : КНЕУ, 2020. – С. 127–130. – Назва з титул. екрану.978-966-926-325-1https://ir.kneu.edu.ua:443/handle/2010/32902With the increasing number of tourist in Georgia, the number of accommodation facilities is also increasing. The large number of small non-branded local hotels (up to 20 rooms) are represented in the Georgian hotel market. Due to the vicious practice of hotel star ratings in Georgia, the quality of non-branded local hotel services can’t provide a proper competitive advantage comparatively to branded hotels. Consequently, the study of the issues related to the quality of service in the hotel business is relevant. The main goal of the study is to identify the challenges of service quality management provided by the local non-branded hotels in Georgia. Quantitative and qualitative methods were used in the research process. As well as the methods of statistical analysis, comparison and grouping.The research revealed challenges of service quality management in the hotel business of Georgia, and solution of which greatly enhances the quality of service.enHotel businesshotel serviceservice quality managementArticle