Kubareva, IrynaКубарева, Ірина ВолодимирівнаКубарева, Ирина Владимировна2018-04-122018-04-122018-04Kubareva I. V. Ways for development of social responsibility and social investment attractiveness for Ukrainian small and medium business / Kubareva I. V. // Стратегічні імперативи сучасного менеджменту : зб. матеріалів ІV Міжнар. наук.-практ. конф. (19–20 квіт. 2018 р.) / М-во освіти і науки України, ДВНЗ «Київ. нац. екон. ун-т ім. Вадима Гетьмана» ; редкол.: С. М. Соболь (відп. за вип.) [та ін.]. – Київ : КНЕУ, 2018. – С. 78–84.978-966-926-228-8https://ir.kneu.edu.ua:443/handle/2010/24169The article investigates trends of Ukrainian small and medium enterprises (SMEs) development and their significance for the social responsibility of the national business. The diagnostics of SWOTcharacteristics of Ukrainian SMEs was conducted. Key directions of companies’ social responsibility development were defined and measures of their attractiveness for social investments were worked out.ensmall and medium businesssocial responsibilitysocial investment attractivenessArticle