Avsajanishvili, EkaNikvashvili, Maia2022-10-072022-10-072021-11-10Avsajanishvili E. Challenges and opportunities of performance management in COVID 19 pandemic [Електронний ресурс] / Avsajanishvili Eka, Nikvashvili Maia // Стратегія бізнес-організації в умовах невизначеності : зб. матеріалів міжнар. наук.-практ. конф., м. Київ, 10 листоп. 2021 р. / М-во освіти і науки України, Київ. нац. екон. ун-т ім. В. Гетьмана ; [орг. ком.: М. Сагайдак (голова) та ін.]. – Електрон. текст. дані. – Київ : КНЕУ, 2021. – C. 267–274. – Назва з титул. екрану.978-966-926-392-6https://ir.kneu.edu.ua:443/handle/2010/38121A few years ago, no one could have imagined stopping the irreversible process of globalization in such a short period of time. Of course organizations operate in a changing environment and constantly have to deal with new challenges. But the situation that have unfolded since 2020 were incredible and unexpected for everyone. Most people as well as most organizations were not ready for the new reality. Constraints, uncertainty, and fear have left their mark on the human psyche. This of course also affected the organizational environment and culture. Because people are different from each other, especially in the context of globalization when representatives of different cultures and societies work in one space. Implementation effective performance management in such conditions was already difficult and now when people are more stressed it has become more noticeable.First of all for effective performance management is important establishing an organizational culture. Even before the pandemic, it was quite difficult to involve employees working remotely in organizational culture. The pandemic has further complicated the situation as even organizations with thousands of employees have moved to remote work. Which of course affects on organizational culture, exchanging information and working relationships.These are the most important factors for performance management. Also, being constantly at home and working from home is more stressful. In such situation, people find it difficult to separate work and family time. Especially when other family members are under similar stress. At the same time, the economic crisis caused by the pandemic has increased unemployment Dismissal of employees and bankruptcy of organizations cause uncertainty, fear and reduce motivation. All of this reduces performance and creates new challenges for performance management. Besides challenges, the Covid Pandemic has created numerous opportunities. First of all, clearly demonstrated that organizations can save huge money on office rent and can transfer part of the employees to remote work if right ways of managing performans will be found. Secondly employees were given more opportunities to learn new things. Various universities and training centers have created online platforms, with the help of which anyone can get new knowledge. This is a kind of opportunity for performance management to plan trainingprograms and to help employees in developing skills.enperformance managementCovid 19ChallengesOpportunitiesArticle