Archetypes in the process of image-making and brandmaking of sporting goods and services
Loading...
Date
2013
Journal Title
Journal ISSN
Volume Title
Publisher
L´Association 1901 “SEPIKE”
Abstract
The author investigates the connection of eight basic archetypes with twenty
most popular sports. The role of these archetypes in the image-making and brand-making of
the most popular sports has been shown. The purpose of this scientific research is to establish
the presence or absence the connection between the concrete archetypes and concrete sports.
This problem hasn't been discussed in the scientific literature before.
Description
Keywords
advertising, archetype, image, brand, sports, sporting goods and services
Citation
Pozdnishev E. Archetypes in the process of image-making and brandmaking of sporting goods and services / Evgeniy Pozdnishev // Journal L´Association 1901 “SEPIKE” / [redaktion: A. Gałkowski et al.]. – Osthofen, Deutschland ; Poitiers, France, 2013. – Ausgabe 3. – P. 211–214.