Management of Formation of Communicative Competence of the Future Economists: Case Study of Ukraine
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Date
2019-11
Journal Title
Journal ISSN
Volume Title
Publisher
UIKTEN - Association for Information Communication Technology Education and Science,Serbia
Abstract
The purpose of the article is to present the
results of the research and to substantiate and
experimentally verify the model of management
regarding the prospective economists’ communication
competence formation (namely marketing specialists in
Ukrainian universities). The essence of the concept
«communication competence of a marketing specialist»
is clarified and its structure is developed. The model of
management of the communication competence
formation which is based on the activity-based,
personality-oriented as well as communicative
approaches includes methodology and goal, content
and method, process and result blocks which are
theoretically and practically grounded. The result of its
implementation is reflexive-creative and basic levels of
communication competence of future marketing
specialists. The psychological and pedagogical
conditions such as motivation within the process of
communication competence formation, a reflexive
approach in the process of analyzing professional
communication and dialogical communication that
activates subject-subject relationships in course of
education are defined and substantiated. The method
of forming communication competence among
prospective marketing specialists includes motivation
and content, activity and reflection, assessment and
correction stages that are developed and implemented
in the educational process at Ukrainian universities.
Description
Keywords
management, communication competence, psychological and pedagogical conditions, model of management of communication competence formation
Citation
Management of Formation of Communicative Competence of the Future Economists: Case Study of Ukraine / Anatolii KucherP, Iuliia MendrukhP, Olha KhodakevychP, Liudmyla Dybkova // TEM. – 2019. – Vol. 8, Is. 4 (November). – P. 1127–1136.