Innovative financing of creative projects on the Kickstarter platform: Ukrainian and Polish experience
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Date
2020-04
Journal Title
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Publisher
EDP Sciences
Abstract
In the era of digital economy, the crowdfunding platforms provide the background to mitigate
cross-country differences within project financing. In particular, creative projects are important as a vital
driver in maintaining business and social sector competitive. Thereby, research problem lays upon the
potential of providing crowdfunding support to overcome the creative project divide in different countries.
The paper aims to provide scientific support on creative projects innovative financing in Ukraine and
Poland within Kickstarter. The research methodology is based on Kickstarter data (10 years; 83 industries
and 898 projects) processed by statistical analysis. The Concentration Ratio (CR) was modified to measure
the concentration of efforts, considering the largest creative industries within Kickstarter platform. The
results section represents high rates of concentration of efforts for Ukrainian creative projects that
commercialize tangible physical goods: Product Design and Gadgets. At the same time, in Poland the main
concentration of efforts is in the field of intangible intellectual products: Tabletop Games and Video Games.
Thus, digital platform is a reflection of interrelations between intangible and tangible values in economies.
The study results can be used within national programs of creative innovative projects financial support. In
relation to other countries, more extensive study is required.
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Citation
Innovative financing of creative projects on the Kickstarter platform: Ukrainian and Polish experience [Electronic resource] / Iuliia Gernego, Liudmyla Petrenko , Mykhailo Dyba, Vitalii Tsarov // E3S Web of Conferences. – Electronic text data. – 2020. – Vol. 166: The International Conference on Sustainable Futures: Environmental, Technological, Social and Economic Matters : first conference, Kryvyi Rih, Ukraine, May 20–22 / [ed. board: S. Semerikov (ed.-in-chief) et al.]. – P. 1–11. – Mode of access: https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/26/e3sconf_icsf2020_13019.pdf. – Title from screen.