The Terminological Tolerance Concept for Economic Media Discourse: The Ukrainian Words vs Borrowed Words
Date
2020-03-23
Journal Title
Journal ISSN
Volume Title
Publisher
Atlantis Press
Abstract
The study presents an analysis of the economic segment of contemporary media discourse, which not only
reproduces professional information in various genres, but also actively influences the formation of new
linguistic trends. One of the most foreground phenomena in the Ukrainian media is to find a permanent
balance between national and foreign-language lexical units as an indisputable factor in maintaining the
adequate level of linguistic tolerance in a multicultural environment. There are controversial views on the
degree of internationalization for the terms that are the main carriers of special information in the economic
media texts; such a controversity is based on the attempts to maximize the use of the national linguistic
resource and to borrow the instruments that will facilitate effective international scientific communication.
The article analyzes the correlation of foreign languages and the specific terms in an economic media text,
identifies possible causes of terminological imbalance, and emphasizes on the normative aspect of the foreign
language lexemes’ functioning. The analysis of the group questionnaire results makes it possible to predict
that terminological tolerance at the level of a media text and a communication participant can be achieved if
we take into account substantive, national-cultural, and regulatory factors.
Description
Keywords
terminological tolerance, borrowed words, national term, normativity, economic media text
Citation
The Terminological Tolerance Concept for Economic Media Discourse: The Ukrainian Words vs Borrowed Words / Larysa Kozlovska, Svitlana Tereshchenko, Lesya Malevych [et al.] // Advances in Economics, Business and Management Research. – 2020. – Vol. 129: III International Scientific Congress Society of Ambient Intelligence 2020 (ISC-SAI 2020). – P. 127–136.