Brand platforming of the enterprise
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Date
2019-04
Journal Title
Journal ISSN
Volume Title
Publisher
ISMA University
Abstract
Nowadays enterprise needs to understand that it’s enough to be present in the market only by the fact. Branding is the platform from which
every successful marketing campaign is launched. Any marketing effort that hopes to be on target needs a well-designed brand strategy
behind it. When you devise your brand strategy, you’re actually making a business case for why your business, product, service, event,
campaign or project – whatever it is – should be positioned in a particular way. So next in the abstract author tries to explain main
connections between enterprise and final costumer. The main connection form will be called “The brand platdform”.
Description
Keywords
Brand platform, brand values, enterprise benefits
Citation
Chuzhykov A. Brand platforming of the enterprise / Andrii Chuzhykov // Information Technologies, Management and Society : 17th International Scientific Conference Information Technologies and Management, 2019 April 25–26 / ISMA University [et al.] ; [ed.: V. I. Gopejenko, N. Burlucka]. – Riga : ISMA, 2019. – P. 108–109.