Вітаємо в інституційному репозитарії Київського національного економічного університету імені Вадима Гетьмана!
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Institutional counteraction to information warfare in Ukraine
(Київський національний економічний університет імені Вадима Гетьмана, 2024) Haponenko, Vira; Гапоненко, Віра Анатоліївна
The article analyzes the peculiarities of Ukrainian institutional system connected with informational policy, its opportunities and weakness in counteraction to informational war.
The importance of the topic is based on the great hidden influence of propaganda on military actions in Ukraine by changing people’s values and minds.
The main discussed topics are evolution of the informational policy institutions, their development, effectiveness and weaknesses in counteraction to informational warfare. In general, the threats to informational safety are lack of preventive measures, insufficient attention to civic education, development of patriotism, active citizenship, democratic values and principles.
As a conclusion, the author proposes a wide understanding of the institutional system of counteraction to informational war. In particular, it should include state and civil institutions of decommunization, cultural memories, Ukrainian language and traditions popularization.
Russia-Ukraine war within thestruggle of imperial narratives against the values of freedom and dignity
(Київський національний економічний університет імені Вадима Гетьмана, 2024) Bulbeniuk, Svitlana; Бульбенюк, Світлана Степанівна
The article presents a study of Russian imperial narratives, which are an effective tool of the modern Russia-Ukraine war. This war is seen as a conflict of worldviews and values, a struggle of identities and historical memories. The methodological basis of the article is a combination of general scientific methods of comparative and historical analysis with special methods of narrative analysis. Based on the examples of the most common imperial narratives, it is substantiated that the latter have become an effective tool of justifying armed aggression against Ukraine and waging a genocidal war. It is emphasized that imperial narratives have always been tools of Russian propaganda aimed both at the direct and/or symbolic enemy, and at other people not directly involved in the existential struggle. Particular attention is paid to highlighting the manipulative influence and effects of Russian imperial narratives, the result of which is the affirmation of a positive image of Russia and the disappearance of Ukrainians and Ukraine as self-sufficient geopolitical entities from the mental map of most European nations. The ruling class of the Russian Federation, adopting the experience of digital totalitarianism in China, modifying the propaganda of the USSR and having sufficient financial capabilities, has been gradually moving in the direction of constructing its own model of digital autocracy over the past two decades. In the era of post-truth and complete digitalization, there has been a modification of Russian imperial narratives, which contributed to the spread of their influence. The author considers alternative (pro-) Ukrainian narratives as a tool of effective counteraction to Russian imperial narratives. Ukrainian narratives are based on the national version of historical memory, which is the result of the culture of dialogue and understanding, as well as on the recognition of the core values of freedom and dignity in the worldview system of the Ukrainian state and society.
The influence of political propaganda and anti-propaganda technologies on the formation of public opinion in Ukraine
(Київський національний економічний університет імені Вадима Гетьмана, 2024) Naumenko, Olha; Науменко, Ольга Михайлівна
The article analyzes information technologies, which are not only a channel of communication and technological models, they include a range of mechanisms, techniques, and means that are combined with the global expansion of the information space, influencing the formation of new and changing old traditions, values and forms of behavior. A serious danger for the democratic system and citizens is the use of mass media and information space as a channel for political manipulation, which is a covert management of people’s behavior and political consciousness with the aim of forcing them to act against their own interests. Public opinion plays a significant role in the development of a democratic political system. The purpose of the article is to study the influence of political technologies of propaganda and anti-propaganda on the formation of public opinion in Ukraine. The article uses the historical method, which revealed the essence of propaganda and anti-propaganda from the time of Russian aggression from 2014 to today. System analysis provided an opportunity to analyze the formation of public opinion in Ukraine under the conditions of propaganda and anti-propaganda. The structural-functional method showed the analysis of the features of political propaganda in the conditions of war. The comparative method provided a comparison of the methods of political propaganda in the USA and political propaganda in Ukraine. To solve the problem in order to effectively combat propaganda, it is necessary to: ban the permission for propaganda, based on liberalism and pluralism of opinions; blocking footage in social networks that show war victims; drawing attention in each state to cases of growth in its information space of significant weight of mass media of another state. Fakes and narratives are used in the informational influence of the russian side. To overcome the narratives of the enemy, Ukraine needs a powerful and high-quality anti-propaganda product capable of broadcasting real stories about events in Ukraine. Media literacy, media education and public activism should encourage the population to highlight quality information.
Manipulation as a component of political communication in the context of information warfare
(Київський національний економічний університет імені Вадима Гетьмана, 2024) Lysenko, Yuliia; Лисенко Юлія Віталіївна; Сhyryk, Olena; Чирик, Олена
This study analyses political manipulation as a component of political communication within the context of information warfare. It aims to provide an objective assessment of the nature and content of this phenomenon. The research examines the technologies and techniques of political manipulation as an effective communication tool in the modern Russian-Ukrainian war, which is not exclusively a military armed confrontation but is hybrid and multidimensional. The study provides a systematic analysis that combines general scientific and specific methods. It presents the fundamental techniques of political manipulation and identifies the main trends in the development of political manipulation technologies in the context of information confrontation and warfare. The research concludes that manipulation, as a component of political communication, can be carried out at different levels: interpersonal, intragroup, intergroup, and mass. The authors highlight the effects of political manipulation on the quality of political communication in Ukrainian society, specifically in the context of the Russian-Ukrainian war. They stress the need to develop effective methods to counteract manipulative influence as a crucial component of political communication in the modern information space. The study emhasises the effectiveness of countering political and manipulative influences in the information and communication space by observing the principles of impartiality, timely confirmation of information with documents and verified facts, and finding alternative sources of information. The authors conclude that countering hostile manipulative technologies and information manipulative influence should become the basis of the State's domestic and foreign policy. This policy should focus on protecting the information space and enhancing the level of information security.
Моделювання факторів розвитку іт-сектору економіки україни
(Київський національний економічний університет імені Вадима Гетьмана, 2025-06-20) Кірносенко, Юлія Олексіївна; Kirnosenko, Yuliia; Катуніна, Ольга Сергіївна
Метою роботи є побудова регресійної моделі для оцінювання впливу ключових факторів на розвиток ІТ-сектору України та прогнозування експорту ІТ-послуг. Застосовано кореляційний аналіз і моделювання часових рядів. Отримані результати мають прикладну цінність для підтримки управлінських рішень у цифровій економіці.
The thesis aims to build a regression model to assess the impact of key factors on the development of Ukraine’s IT sector and forecast IT services exports. Correlation analysis and time series modeling were applied. The results are practically valuable for supporting managerial decisions in the context of the digital economy.