Вітаємо в інституційному репозитарії Київського національного економічного університету імені Вадима Гетьмана!
З питань розміщення публікацій звертайтесь до Наукової бібліотеки ім. М. В. Довнар-Запольського КНЕУ ім. В. Гетьмана (кімната № 401, тел. +38 044 503 84 46) або на електронну адресу:
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Міжнародна маркетингова діяльність компанії-імпортера на ринку паперу
(Київський національний економічний університет імені Вадима Гетьмана, 2023-12-21) Грицутенко, Олександр Володимирович; Hrytsutenko, Oleksandr; Гордєєва,Тамара Федорівна
Магістерська робота аналізує міжнародну маркетингову діяльність української компанії-імпортера на ринку картонно-паперової продукції, пропонуючи стратегії для її підвищення конкурентоспроможності.
The master's thesis analyzes the international marketing activities of the Ukrainian importer company in the market of cardboard and paper products, offering strategies to increase its competitiveness
Технології розвитку бренду міжнародної компанії
(Київський національний економічний університет імені Вадима Гетьмана, 2023-12-20) Головащук, Ганна Олександрівна; Holovashchuk, Hanna; Іщенко, Анна Володимирівна
Мета роботи полягає в узагальнені теоретичних підходів до технологій розвитку брендів міжнародних компаній та обґрунтування напрямів удосконалення розвитку бренду Persil міжнародної компанії «Хенкель». Основними завданнями роботи є ідентифікувати технології розвитку та стратегії просування бренду міжнародної компанії, висвітлити практики застосування технологій розвитку корпоративного бренду в міжнародному бізнесі та проаналізувати технології розвитку бренду Persil компанією «Хенкель». Практичне значення отриманих результатів може бути застосованим у розвитку та просуванні брендів компаній на міжнародному рівні.
The purpose of the work is to generalize theoretical approaches to international company brand development technologies and to substantiate the directions for improvement of the international company "Henkel" brand - Persil. The main tasks of the work are to identify development technologies and brand promotion strategies of an international company, highlight the practices of applying corporate brand development technologies in international business, and analyze technologies of Persil development by Henkel. The practical significance of the obtained results can be applied in the development and promotion of company brands at the international level.
Digital economy: impact on the socio-economic transformation
(Baltija Publishing, 2023) Chaliuk, Yuliia; Чалюк, Юлія Олексіївна; Чалюк, Юлия Алексеевна
Globalization is expanding the scope of employment forms in the labour market. The digital transformation of production effects both the Economy and Employment. The production processes automation requires constant updating of knowledge and increasing the competence of employees, high readiness to adapt to new conditions and mechanisms for the formation of Social and Labour relations. Such changes affect the functioning of society, contribute to the establishment of a new level of quality of life, when people’s priorities are changed, the needs for selfrealization and intellectual development become a priority by increasing the educational level, qualifications, and improving their own skills and competencies. The purpose of the paper is to analyze, define and characterize the impact of digital technologies on the labor market. Digital technologies as well as digital services change the rules of employment and the requirements of competences, knowledge, skills and attitudes of employees. Beginning to promote online work platforms, changing local and global labor markets. Methodology of the study is based on Data Mining tools as a methodology and process for identifying large data sets that accumulate on various information resources. Results of the survey showed that technological changes, on the one hand, can lead to job displacement and technological unemployment, and on the other hand, increase worker efficiency and increase their wages. These two trends are not necessarily mutually exclusive. With the advent of the digital platforms, some professions are being automated and others are being reorganized. This has led to the emergence of alternative operating mechanisms, in particular the "Gig economy" or Concert economy. Gig economy is a labour relations model based on the short-term contracts or informal agreements (Uber, Lyft, TaskRabbit, GrubHub, Postmates). Practical implications. The formation of a global digital segment of the labour market is accompanied by economic and social contradictions, which are especially acute in institutionally underdeveloped countries. This situation requires strengthening the state socio-economic development policy in the direction of balancing the processes of transformation of the national labour market and the formation of the digital economy Value/originality. The shift to a digital economy is a natural process and requires modernization of the employment sector. The new COVID-19 pandemic has accelerated the processes of transformation of the labour market and acted as a catalyst. Due to the fact that most enterprises and government organizations switched to a remote format, employees had to master computer and digital technologies.
Business development across industries
(Baltija Publishing, 2023) Tepliuk, Mariia; Теплюк, Марія Анатоліївна; Теплюк, Мария Анатольевна; Fomenko, Boris
This study aims to explore the dynamics of business development across industries, with a specific focus on the context of relocated businesses. As global markets evolve and companies expand their operations beyond geographical confines, understanding the challenges and opportunities associated with moving businesses across different sectors becomes imperative. Through a comprehensive analysis of various industries and their interplay with business relocation, we seek to uncover patterns, hurdles, and strategic considerations that influence the growth and sustainability of relocated enterprises. Practical implications. The findings of this study have practical implications for entrepreneurs, business leaders, and policymakers involved in shaping the economic landscape, particularly in the context of business relocation. Recognizing the unique challenges and opportunities presented by moving businesses across industries provides valuable insights for decision-makers. This knowledge can inform the development of adaptable strategies that consider both the inherent characteristics of specific sectors and the complexities associated with relocation. Entrepreneurs and business leaders in diverse sectors, armed with insights from this study, can strategically navigate relocation challenges. Understanding the interplay between agro, fishing, manufacturing, and service provision businesses during relocation empowers decision-makers to craft adaptive strategies. The study extends its focus beyond agriculture to explore how enterprises in fishing, manufacturing, and service provision adapt to relocation dynamics. Challenges unique to each sector, such as environmental considerations for fishing and supply chain logistics for manufacturing, are addressed. Practical implications derived from this analysis transcend sector boundaries, offering a holistic understanding of relocation dynamics. Informed decision-making contributes to a more resilient and robust economic landscape. Value/originality. This research adds value to the existing body of knowledge by offering a nuanced perspective on business development across industries, with a distinctive emphasis on relocation. The originality of this study lies in its comprehensive examination of various sectors while considering the intricate dynamics of moving businesses. By identifying overarching principles that contribute to successful business growth in the context of relocation, this research contributes to a deeper understanding of the challenges and opportunities associated with cross-industry business development in a globalized world. The insights gained from this study can serve as a foundation for future research and practical applications in managing and optimizing relocated businesses across diverse industries. but also lays a foundation for longterm economic stability and growth.
Resilience and adaptation strategies of different regions in Ukraine in supporting small and medium enterprises during the war period
(Baltija Publishing, 2023) Polishchuk, Yevheniia; Поліщук, Євгенія Анатоліївна; Полищук, Евгения Анатольевна; Lavreniuk, Vladyslav; Лавренюк, Владислав Володимирович; Лавренюк, Владислав Владимирович
This study aims to examine the economic resilience and adaptation strategies of different regions in Ukraine amid the ongoing war and the challenges faced by small and medium enterprises (SMEs). The methodological approach, combining a rigorous Secondary Data Review with advanced analytical tools like DEEP software, provides a robust framework for understanding the diverse strategies Ukrainian regions have employed to support SMEs amidst war. The methodology ensures a comprehensive, accurate, and ethically sound analysis, contributing valuable insights into economic resilience in conflict zones. As a result, in different regions were identified own particularities of resilience and adaptation strategies. In Chernivtsi, the focus is on environmental sustainability and employment opportunities, as seen in initiatives like "Green Plastic". The State Employment Service has significantly aided internally displaced people (IDPs), with compensation programs for employers. Chernihiv's recovery efforts center on financial aid for damaged businesses, with the regional budget providing partial reimbursements. Cherkasy highlights the role of international cooperation, with USAID's substantial grant to Aramis, a local company, enhancing its production capabilities and bolstering the region’s manufacturing sector. Dnipropetrovska offers insights into grant competition for SMEs, supported by EU and Germany, and IDPs’ access to micro-business grants. Ivano-Frankivska's "Warm City Grants" program demonstrates increased co-financing for participants, emphasizing support for micro and small business entities. Kharkivska reveals a shift in business activities towards military needs, while Khersonska focuses on grant assistance for small businesses affected by the invasion. In Kyivska, numerous initiatives, such as the "eRobota" program, training for business owners, and the launch of a training program with Google, support the burgeoning entrepreneurial spirit despite challenges. Lvivska's investment in logistics and a targeted regional program for relocated enterprises are notable, as is Luhanska's struggle with its coal industry in the face of war. The practical implications of this study provide actionable insights for policymakers and stakeholders, guiding effective support strategies for SMEs in conflict-affected regions. Value/originality. Each region displays unique strategies and programs to combat the economic fallout of the war. This includes support for IDPs, revitalization of damaged businesses, and fostering new entrepreneurial ventures. The findings underscore the critical role of governmental and international support in sustaining and reviving economies in war-affected areas. The study concludes that despite the severe challenges posed by the war, the resilience and adaptability of Ukrainian regions are evident in their diverse approaches to economic recovery and support for IDPs and SMEs. This resilience not only aids in immediate recovery but also lays a foundation for long-term economic stability and growth.