(ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2008-05-13) Білошапка, Владислав Анатолійович; Biloshapka, V.
In the given article the most attention is
paid to the problem of the branding in the banking practice. Determination of the «branding» and its role in modern banking is given. Some aspects to which it is necessary to pay special attention are already opened now.