Browsing by Author "Ivashchenko, Alla"
Now showing 1 - 20 of 33
Results Per Page
Sort Options
Item Assessment of investment attractiveness of an enterprise(Kyiv National Economic University named after Vadym Hetman, 2025-06-13) Bestuzheva, Mariia; Бестужева, Марія Денисівна; Ivashchenko, Alla; Іващенко, Алла ІванівнаThe qualifying bachelor’s work explores the essence and evaluation methods of investment attractiveness under conditions of high geopolitical and economic risk, using Nestle Ukraine LLC as a case study. The research combines financial diagnostics, key performance indicators, SWOT analysis, and scenario forecasting to assess the company’s strengths, such as export growth, ESG alignment, and strategic investments, alongside weaknesses like persistent unprofitability and liquidity issues. The thesis concludes with practical recommendations and confirms the effectiveness of implemented measures, demonstrating that Nestle Ukraine LLC holds strong medium- and long-term investment potential despite current financial vulnerabilities. Кваліфікаційна бакалаврська робота досліджує суть та методи оцінки інвестиційної привабливості в умовах високого геополітичного та економічного ризику на прикладі ТОВ «Нестле Україна». У дослідженні поєднано фінансову діагностику, аналіз ключових показників ефективності, SWOT-аналіз і сценарне прогнозування для оцінки сильних сторін компанії, таких як зростання експорту, відповідність критеріям ESG та стратегічні інвестиції, а також слабких сторін – зокрема, стійкої збитковості та проблем із ліквідністю. У висновках подано практичні рекомендації та підтверджено ефективність упроваджених заходів, що демонструє наявність у ТОВ «Нестле Україна» значного інвестиційного потенціалу в середньо- та довгостроковій перспективі, незважаючи на поточні фінансові уразливості.Item Business model design in relocation management through qualimetric approach(Vilnius Gediminas Technical University, 2026) Polishchuk, Yevheniia; Поліщук, Євгенія Анатоліївна; Tepliuk, Mariia; Теплюк, Марія Анатоліївна; Herneho, Yuliia; Гернего, Юлія Олександрівна; Ivashchenko, Alla; Іващенко, Алла Іванівна; Horbov, Vladyslav; Горбов, Владислав Володимирович; Lavreniuk, Vladyslav; Лавренюк, Владислав ВолодимировичThe purpose of the study is to explore the application of qualitative methods in evaluating business relocation management, particularly focusing on optimizing business models through a qualimetric approach. The methodology involves qualitative research methods such as interviews, surveys and case studies to collect and analyze data on various aspects of business relocation. The article highlights the complexities of business relocation, emphasizing the legal, economic, social, cultural and environmental impacts on business activities. The research identifies key challenges and risks associated with relocation, particularly in the context of Ukrainian businesses relocating during wartime. Research implications suggest the need for further theoretical and analytical exploration of business relocation challenges and the development of comprehensive methodologies to evaluate relocation effectiveness. It offers valuable insights for improving communication with stakeholders, enhancing employee relations, and addressing legal and environmental considerations in relocation decisions. The study contributes to the optimization of business models through a qualimetric approach to relocation management.Item Business support programmes during the war period(Baltija Publishing, 2023) Kornyliuk, Anna; Корнилюк, Анна Валентинівна; Корнилюк, Анна Валентиновна; Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла ИвановнаThe main goal of the research is to provide a comprehensive overview of various government initiatives as well as regional ones and international partner programs aimed at supporting businesses, particularly in the context of the full-scale invasion affecting Ukraine. Research methodology is based on general research methods of comparative and content as well as synthesis, observation and abstraction, which are used to conduct systematic analysis of existing supporting programs on international, national and regional levels. The results of the research is the detailed analysis of a multifaceted approach by the Ukrainian government and international partners in offering robust support frameworks for businesses challenging the ongoing war. Notably, the government's initiatives encompass relocation schemes, grants for new businesses, and financial aids targeting various sectors like agriculture, IT startups, and SMEs. The government has launched relocation schemes to facilitate the movement of enterprises to safer western regions, offering assistance in finding new locations, transporting equipment, accommodating relocated employees, recruiting staff, and exploring new markets. Additionally, the government's ERobota program focuses on grants for establishing new businesses and generating employment. Several other programs cover a wide range of funding options, including support for agriculture, greenhouse expansion, assistance to veterans, and aid to IT startups. Moreover, the "Affordable Loans 5-7-9%" program is a vital source of lending for SMEs, with significant uptake since the onset of the conflict. International partners also offer support, including grants aimed at SMEs and micro-enterprises, often with a focus on specific sectors or activities such as agriculture, digital solutions, and workforce development. These programs vary in funding amounts, eligibility criteria based on company age, industry focus, geographical coverage, co-financing terms, and funding purposes. The research further delves into regional support programs across various Ukrainian regions like Lviv, Transcarpathian, Ternopil, Ivano-Frankivsk, Khmelnytskyi, and Chernivtsi. These regional initiatives are aimed to reduce financial burdens, offer preferential loans, provide subsidies for agricultural activities, support startups, and compensate for costs related to equipment, energy generation, and rent for industrial premises. Each program specifies funding sources, eligibility criteria, and the scope of support offered. Overall, the research highlights the diverse range of support mechanisms available both at the national and regional levels, catering to different business needs amidst the challenging geopolitical and economic circumstances in Ukraine.Item Characteristic features of integral estimation method application of investment attractiveness of agricultural enterprises in Ukraine(ДВНЗ «Київський національний університет імені Вадима Гетьмана», 2016) Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла ИвановнаItem Comparative analysis of some EU member states and EU associated countries to identify the phenomenon of business development in post-socialist countries(Інтернет-холдинг Олега Соскіна, 2018) Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла Ивановна; Orlova, Nataliya; Орлова, Наталія С.The authors of the article have analysed different conditions and the level of business development which exist in post-socialist countries by using international methodologies such as «Doing Business» and «BDO International Business Compass». The main aim of the article is to outline the main features of every economy analysed by different criteria in order to identify the level of business development and its constraints in the period of 2012-2016 in countries such as the Czech Republic, Poland, Latvia, Lithuania, the Slovak Republic, Hungary, Estonia, Bulgaria, Moldova, Georgia and Ukraine. The presented analysis proves that some countries hold the leading positions in performing business (Estonia, Georgia and the Czech Republic), whereas others do not have such favourable conditions (Moldova and Ukraine). The authors described some of the advantages of the mentioned methodologies, among which are big databases, different categories of parameters, possibilities to overview risks and market potential and opportunities to make relevant comparisons. The disadvantages include a lack of corruption level assessment methods and the availability of financial and loan instruments for business. It has been proved that it is reasonable to use international ratings to avoid information asymmetries and to assess economy by different aspects.Item Evaluating the effects of digitalization on the financial security of the corporate sector: Multivariate econometric analysis(CEUR Workshop Proceedings, 2025-06) Kovalenko, Yuliia; Krynytsia, Serhii; Osipchuk, Alina; Koliada, Tetiana; Ivashchenko, Alla; Іващенко, Алла Іванівна; Osmiatchenko, VolodymyrThis paper investigates the nature and intensity of digitalization’s impact on the corporate sector’s financial security in the context of digital transformation. The study aims to comprehensively assess this impact using multidimensional econometric tools to develop well-founded scientific and practical recommendations for enhancing financial resilience at the enterprise level. The research addresses several key tasks: adapting methodological approaches for quantifying financial security levels considering digital economy transformation processes; constructing classical OLS regression models to identify the basic relationships between digitalization and financial security; applying panel econometric models that account for spatial and temporal heterogeneity; and implementing a Bayesian modeling approach to obtain robust estimates under data limitations and potential violations of classical assumptions. Empirical results reveal a statistically significant negative relationship between the level of digitalization and financial security indicators of the corporate sector. This relationship is more pronounced among enterprises with higher levels of financial stability. The identified negative association should not be interpreted as an argument against digitalization, but rather as evidence of the need for a comprehensive approach to managing digital transformation, with attention to potential financial risks. The study proposes recommendations for adapting business models, improving financial monitoring systems, and strengthening the capacity of enterprises to address emerging challenges in the digital age.Item Financial mechanisms for SME support the pandemic crisis: European experience(ДВНЗ «Київський національний університет імені Вадима Гетьмана», 2021-03) Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла ИвановнаMechanisms of financial support for small and medium-sized businesses due to the Covid-19 pandemic crisis in European countries are analysed. Проаналізовано механізми фінансової підтримки малого і середнього бізнесу внаслідок пандемічної кризи Covid-19 у країнах Європи. Проанализированы механизмы финансовой поддержки малого и среднего бизнеса вследствие пандемической кризиса Covid-19 в странах Европы.Item Financial Potential for Expanding the Opportunities of a Small Enterprise under the Conditions of Sustainable Development(Харківський навчально-науковий інститут ДВНЗ «Університет банківської справи», 2024) Nitsenko, Vitalii; Ніценко, Віталій; Ivashchenko, Alla; Іващенко, Алла Іванівна; Radko, Vitalii; Радько, Віталій; Sereda, Valentyna; Середа, Валентина; Kuzmenko, Olena; Кузьменко, Олена Михайлівна; Dimov, Ivan; Дімов, ІванThis study focuses on the development of a macroeconomic model for assessing the financial potential of small enterprises, in particular in the context of their impact on value added. Most enterprises need financing for their current operations, acquisition of fixed assets and implementation of growth strategies. However, the existing assessment methods in the scientific literature are limited in their comprehensive reflection of the impact of entropy. In our study, we applied linear multivariate regression, which made it possible to describe the impact of financial capacity on small business development, in particular, in terms of added value. The results of the study are particularly relevant for small businesses in countries such as Austria, Belgium, Croatia, Germany, France, Italy, Spain, Poland, Portugal, and Slovakia, where the model demonstrates efficiency. We have noted that in Ukraine, on the contrary, efficiency is modelled primarily due to the weaker correlation of indicators. That is why additional factors, including non-eco-nomic factors from the informal sector (e.g., shadow financial flows, information asym-metry, poor infrastructure, corruption, etc.), were extremely helpful in assessing the financial potential and impact on small businesses in Ukraine. Це дослідження присвячене розробці макроекономічної моделі для оцінки фінансового потенціалу малих підприємств, зокрема в контексті його впливу на додану вартість. Більшість підприємств потребує фінансування для поточної діяльності, придбання основних засобів та реалізації стратегій зростання. Однак існуючі в науковій літературі методи оцінки обмежені в комплексному відображенні впливу ентропії. У нашому дослідженні ми застосували лінійну багатофакторну регресію, яка дозволила описати вплив фінансового потенціалу на розвиток малого бізнесу, зокрема з погляду доданої вартості. Результати дослідження є особливо актуальними для малих підприємств таких країн, як Австрія, Бельгія, Хорватія, Німеччина, Франція, Італія, Іспанія, Польща, Португалія, Словаччина, де модель демонструє ефективність. Ми відзначили, що в Україні навпаки: ефективність моделюється в першу чергу через слабшу кореляцію показників. Саме тому для оцінки фінансового потенціалу та впливу на малий бізнес в Україні були надзвичайно корисними додаткові фактори, в тому числі неекономічні фактори з неформального сектора (наприклад, тіньові фінансові потоки, інформаційна асиметрія, нерозвиненість інфраструктури, корупція тощо).Item Fintech platforms in SME’s financing: EU experience and ways of their application in Ukraine(LLC “Consulting Publishing Company “Business Perspectives”, 2018) Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла Ивановна; Britchenko, Igor; Брітченко, Ігор Геннадійович; Бритченко, Игорь Геннадьевич; Dyba, Mykhailo; Диба, Михайло Іванович; Дыба, Михаил Иванович; Polishchuk, Yevheniia; Поліщук, Євгенія Анатоліївна; Полищук, Евгения Анатольевна; Sybirianska, Yuliia; Сибірянська, Юлія Володимирівна; Сибирянская, Юлия Владимировна; Vasylyshen, Yurii; Василишен, Юрій Володимирович; Василишен, Юрий ВладимировичThe main aim of the given research is to develop an appropriate approach for creation of information FinTech platform with the EU standards compliance mainly for SMEs in order to support innovativeness of SMEs, improve their access to finance and simplify different financial processes. The authors defined the main features of FinTech platforms underlining types of FinTech, its participants and the most influential factors. The main trends of FinTech platforms development in the EU countries, such as the level of investment, impact of EU FinTech platforms on the global scale, features of investments into B2B FinTech, were determined. It was considered that in Ukraine, some positive changes in legislation were adopted, but the challenges like lack of finance, slow adoption of innovations in the financial market, not sufficient clarity of legislation remain among the main constraints for further development of FinTech platforms in Ukraine. The conducted analysis on the level of FinTech types performance by Ukrainian platforms showed only the great share of digital payments and money transfers, while other modern innovative FinTech instruments should not be underestimated for proper FinTech application in Ukraine. For this purpose, the authors have developed the Information Platform on Support for SMEs’ Innovations that consolidates interests of both SMEs and scientists. To determine both the SMEs’ opinion about the necessity of a particular Internet platform for them and the types of services that could be provided by the sme-sci.com platform, the authors conducted a survey in which 374 medium-sized and 380 small businesses took part. The results of the survey that are presented in the article confirm the necessity of the Information Platform on Support for SMEs’ Innovations and demand for it from the SMEs. Finally, the result of the research proves that such a unique informational platform as sme-sci. com that will serve as an interactive field for exchanging ideas and information of both representatives of scientific and business world is of great importance.Item Government response on russian war in Ukraine: Relocating business(LLC “Consulting Publishing Company “Business Perspectives”, 2023) Lavreniuk, Vladyslav; Лавренюк, Владислав Володимирович; Лавренюк, Владислав Владимирович; Polishchuk, Yevheniia; Поліщук, Євгенія Анатоліївна; Полищук, Евгения Анатольевна; Kornyliuk, Anna; Корнилюк, Анна Валентинівна; Корнилюк, Анна Валентиновна; Horbov, Vladyslav; Горбов, Владислав Володимирович; Горбов, Владислав Владимирович; Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла ИвановнаThe russian war in Ukraine replaced not only millions of people but also businesses in the safer regions of Ukraine. The study aims to identify regional stakeholders’ emergency responses in reaction to the russian war in Ukraine associated with business relocations and their impact on the host region. Employing qualitative research methods, including focus group discussions and in-depth semi-structured interviews with 25 informants (representatives of departments of economic development of regional authorities and administrators of regional development agencies), the study was conducted between March and May 2023. The findings reveal a diverse range of relocation strategies, with a significant inclination toward safer western and central regions of Ukraine, which accounted for more than 70% of displaced businesses. The notable share of relocated companies are wholesale and retail trade companies and the processing industry companies – 40% and 32%, respectively. It is assumed that not capital-intensive companies were relocated first. The support from regional stakeholders played a crucial role in mitigating business challenges related to relocation (communication difficulties, market loss, supply chain disruptions, and employee relocation issues, providing comprehensive assistance, and facilitating integration into the new socio-economic environment). The study acknowledges potential biases in responses and emphasizes the importance of correctly interpreting results. The study results are helpful for policy-making regarding regional development and the post-war rebuilding of Ukraine.Item ICO as Innovative Form of SMEs Financing(ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2018-10-12) Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла ИвановнаItem Implementation of ICO European best practices by SMEs(Інтернет-холдинг Олега Соскіна, 2018) Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла Ивановна; Polishchuk, Yevheniia; Поліщук, Євгенія Анатоліївна; Полищук, Евгения Анатольевна; Britchenko, Ihor; Брітченко, Ігор Геннадійович; Бритченко, Игорь ГеннадьевичThe article deals with a new financial tool of attracting capital, known as Initial Coin Offering (ICO). In conditions of reduced banking lending and difficult access to finance for SMEs, ICO is viewed to be one of the possible ways to access capital. It considers the main advantages and disadvantages of ICO performance, including its typical features, challenges and regulatory approaches to tax regulation, cybersecurity. The authors of the article determine stages of the ICO mechanism, identifying potential risks and ways to mitigate them, focusing primarily on the need to control and regulate ICO projects. The authors identify the main types of ICO funding, including hybrid and pure funding. The research contains an analysis of ICO trends and their duration for the period of 2013-2017. The capital raised through ICO performance over the period of 2013-2017 is analysed, and determination of the exponential trend line showing the level of its approximation is determined. The study covers the territorial distribution of ICO, in which the top positions regarding the amount of capital raised by ICO are attributed to the USA and EU member states. The existence of ICO regulation in European countries, such as Switzerland and UK, was defined positive in terms of further development of the relevant regulation in the financial market. The article considers the best ICO practices in EU member states. To mitigate risks relating to ICO performance and to increase the level of investment, it would be reasonable to create regulatory rules in every country where cases of ICO performance are reported, based on the practice of the mentioned European countries. The authors give recommendations regarding ICO regulation in Ukraine, taking into consideration the relevant European experience.Item Information and communication platform as a complex approach for solving informatiojn asymmetry problems(Springer Nature Switzerland AG, 2017-05) Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла Ивановна; Sybirianska, Yuliia; Сибірянська, Юлія Володимирівна; Сибирянская, Юлия Владимировна; Polishchuk, Yevheniia; Поліщук, Євгенія Анатоліївна; Полищук, Евгения АнатольевнаThis research is aimed to analyse existing information asym-metry problems between business market participants, to define different dependences caused by the lack of information in business and develop complex approach for solving information asymmetry problems. The au-thors identified information asymmetry characteristic features, its role and impact on business development. The article reveals the risks and consequences of using distorted data flows for different business pro-cesses within organizations. Effects of information asymmetry on busi-ness were proven through conducted research in order to analyze prob-lems of undertaking research activities of different educational institu-tions and underline features of doing business by SMEs. The authors de-veloped the Information and Communication platform model as a way for reduction the information asymmetry level offering a complex ap-proach for solving different types of information asymmetry problems.Item Innovation vouchers as a modern financial tool for the development of SMEs(Izdevnieciba «Baltija Punlishing», 2021) Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла Ивановна; Kornyliuk, Anna; Корнилюк, Анна Валентинівна; Корнилюк, Анна Валентиновна; Polishchuk, Yevheniia; Поліщук, Євгенія Анатоліївна; Полищук, Евгения АнатольевнаThe subject of the study is innovation vouchers as a modern tool to support "green" SME projects. Innovation vouchers are financial instruments that perform a number of functions for the development of SMEs. They can stimulate its cooperation between research institutes or universities in the development of innovations and implementation of innovative solutions. It can become an alternative more effective tool for the use of public funds. Innovation vouchers formed the basis of financial support for the implementation of the development strategy of the region in the context of smart specialization. In the countries of the Eastern Partnership, such tools are only part of the practice, while the OECD countries have been actively using them for more than 10 years. In this regard, it was decided to analyze existing SME support programs using innovation vouchers in OECD countries and to give practical recommendations for the implementation of foreign experience in the development of SME support policies in the Eastern Partnership countries. The main method of research is the analytical method. A critical analysis of the scientific literature and policy documents helped form the concept of the use of innovation vouchers by SMEs. The study analyzed 47 programs to support SMEs with innovation vouchers, which operated for 12 years (from 2008 to 2020). Both quantitative indicators (total value of the program with innovation vouchers, maximum voucher value, etc.) and qualitative data (target group, directions of innovation financing) were taken into account. Classification features of innovation vouchers, their target audience, distribution of programs among target group participants (SMEs, companies of different ages, universities, state research institutes, microbusinesses, incubators, gas pedals, science parks, etc.), cost of vouchers, validity of innovation vouchers were determined. The main conclusion may be that when introducing innovation vouchers as tools to support micro-, small- and medium-sized businesses, it must be taken into account that the circle of knowledge providers must be broad (it may include private and public research organizations, universities, and other relevant types of providers). The requirement for co-financing needs to be met as well in order to reduce the risks of inefficient use of funds. In addition, support for innovative enterprises should be broadcast at all levels: local and national. The following target stakeholder groups can benefit from the results of the study: research institutes, universities, SMEs, policy makers, government, NGOs involved in innovation support, etc.Item Investor relations tools for business in SMART specialization strategy(Izdevnieciba «Baltija Punlishing», 2020) Polishchuk, Yevheniia; Поліщук, Євгенія Анатоліївна; Полищук, Евгения Анатольевна; Kornyliuk, Anna; Корнилюк, Анна Валентинівна; Корнилюк, Анна Валентиновна; Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла ИвановнаCommunication with investors is an important component in the activities of SMEs and large companies. Facing the new changes (development of digital technologies, COVID-19, smart specialization) the search for optimal tools of communication with investors becomes a priority for all key stakeholders of the investment process (business, academia, civil society, local authorities). The aim of the article is to identify effective communication tools for business and develop recommendations for their use in the context of smart specialization. Subject of research: investor relations of large, medium and small companies in the context of smart specialization. The main research methods are systemic (to build a system of investor relations tools) and analytical (to determine the IR tools among the studied companies; to analyze the tools of investor relations by using social media). As a result of the study, it is determined that the promotion of the Ukrainian companies through social networks is inactive (Facebook – 13%, Instagram and Twitter – 4%, YouTube – 5% and LinkedIn – 1%). More than half of the surveyed companies indicate that the most common investor relations tools are news releases and presentations (71.4%), answers to questions (61.1%) and annual reports (52.7%). In this article, smart specialization is considered as a common tool for communication between key stakeholders. It was determined that in the conditions of COVID-19, they used the following tools: online dialogues, online conferences, online sessions, online workshops, online presentations, world cafes, annual lectures, online consultations, webinars (partner webinars). This study set out to explore investor relations tools in the context of smart specialization. In addition, such global tendencies were revealed as: IR boosting startups’ transformation into large companies; increasing both the investors’ interest to the companies and the requirements to corporate transparency promote using of IR tools; investor meetings via online platforms; impact of regional specifics on choosing IR tools of different companies. The results of the investigation show that Ukrainian companies have different IR politics. The main reasons why they use IR tools actively are their own internal requirements to the quality management and the need in external funding. Moreover, new legislation demands to the super advisory boards of public companies are reflected in using IR tools.Item Machine learning in estimating of SMEs investment potential in Ukraine(CEUR-WS.org, 2018-05) Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла Ивановна; Polishchuk, Yevheniia; Поліщук, Євгенія Анатоліївна; Полищук, Евгения АнатольевнаThe aim of this research is to develop a model of SMEs investment potential assessment, using some of machine learning approaches. The structure of investment potential for SMEs was defined underlining their main characteristic features. It was revealed that the SME investment potential depends on factors of business environment measured by indicators of Annual Doing Business Reports developed by World Bank Group. The methodology for assessing the impact of business environment factors on the SMEs investment potential was developed. This methodology is based on the algorithm of machine learning, which can be used to design a model for forecasting the investment potential of SMEs. This model allows to determine the degree of influence of parameters on the formation of the SMEs investment potential. It is recommended to use computer language Python for optimization of time and human resources. It provides the opportunity to study the effects of the main drivers (both enhancement and reduction) of SMEs investment potential aimed at its improvement. The authors revealed that estimation results could become the basis for elaboration of recommendations regarding improvement of business environment in Ukraine.Item Pitching як інструмент в отриманні фінансування інноваційних проектів: досвід країн ЄС(UNS – Uczelnia Nauk Spolecznych, 2018-03-21) Поліщук, Євгенія Анатоліївна; Polishchuk, Yevheniia; Полищук, Евгения Анатольевна; Іващенко, Алла Іванівна; Ivashchenko, Alla; Иващенко, Алла ИвановнаItem Prospects for the development of cryptocurrency in Ukraine based on case studies of other countries(ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2021-11-17) Koksha, Dmytro; Ivashchenko, Alla; Іващенко, Алла ІванівнаItem Regional SMART specialization: microbusiness impact(Izdevnieciba «Baltija Punlishing», 2020) Polishchuk, Yevheniia; Поліщук, Євгенія Анатоліївна; Полищук, Евгения Анатольевна; Ivashchenko, Alla; Іващенко, Алла Іванівна; Иващенко, Алла Ивановна; Kornyliuk, Anna; Корнилюк, Анна Валентинівна; Корнилюк, Анна ВалентиновнаSMART specialization is a basic approach to the development of regional innovation policy. It involves identifying priority sectors of the local economy with the involvement of key stakeholders. Currently, statistics on the development of regions are presented in terms of large business, small and medium. In this context, the generally accepted methodology from the Joint Research Center of the European Commission has limited application. Because it does not take into account the performance of microbusiness (individual entrepreneurs). For countries with economies in transition, this is critical, as they reach 80% of the business structure. Therefore, considering their voice is also necessary. Our approach involves a combination of quantitative (assessment of innovation and economic potential of the region) and qualitative (survey of microbusiness representatives) methods to identify priority areas of SMART specialization. Approbation of the offered method was carried out on the example of the Mykolaiv region which is in the south of Ukraine. The results of the study have shown that the innovation of micro- enterprises is at a low level. At the same time, they demonstrate a high level of desire to be involved in the process of SMART specialization and innovation of production.Item Smart contract application: the way to improve SME performance(ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2019) Sulyma, Anastasiia; Ivashchenko, Alla; Іващенко, Алла Іванівна