Browsing by Author "Koroliuk, Yurii"

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    AI as a driver of digital platform development in the Ukrainian economy: focus on small and medium-sized
    (International University of Sarajevo, 2026-03) Petko, Stanislav; Петько, Станіслав Михайлович; Vdovichen, Anatolii; Vdovichena, Olha; Koroliuk, Yurii; Losheniuk, Iryna
    This work analyzes the evolution of the digital platform using artificial intelligence in the Ukrainian economy. Particular emphasis is placed on Small and Medium Enterprises (SMEs). For this purpose, a mixed-method approach was adopted. It combined quantitative and qualitative methods. The quantitative prospect was effectuated using a structured survey targeting SME owners, co-founders, operations managers, and heads of marketing, logistics, customer support, and finance. The qualitative part concerned semi-structured interviews with SME decision-makers. The results demonstrated that while artificial intelligence (AI) has significantly improved operational efficiency and digitalization in Ukrainian SMEs, its effectiveness is constrained by financial, technical, and regulatory obstacles. Nonetheless, context-specific drivers of digitalization enable gradual, pragmatic adoption, with measurable benefits emerging even under cautious and uneven integration. The study concludes that AI plays a pragmatic yet limited role in driving digital transformation among Ukrainian SMEs.