Browsing by Author "Krasnuik, Illia"

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    Big data analysis and analytics for marketing and retail
    (Державна наукова установа «Український інститут науково-технічної експертизи та інформації», 2024-03) Krasniuk, Maksym; Краснюк, Максим Тарасович; Krasnuik, Illia; Краснюк, Ілля
    Effective management of big data of corporations and companies (and the new knowledge obtained from them), possibilities of intellectual analysis and analytics of big data - is an important technology for companies in the direction of achieving their sustainable development. Understanding how big data increases a company's competitive advantage and transforms its business models is indispensable in the context of crisis phenomena on emerging markets. This article discusses the conceptual features of solving the current problem of effective use of Big Data analysis and analytics in marketing and retail.