Browsing by Author "Manukian, T."

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    Applicability and challenges of double-swing model in intercultural communication
    (ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2019-04) Manukian, T.; Случайна, Лариса Олександрівна
    Intercultural communication is usually considered either as a «classic» transmission of messages between sender and a receiver, signifying Western pragmatic approach, or as a continuous flow sustained by contributions of each participant, understood via lenses of Eastern philosophical mysticism. The latter is arguably better at encompassing a complex nature of communication as was presented by Muneo Jay Yoshikawa’s «double-swing» model. In spite of having the process of communication interpreted more accurately than its predecessors the model still showcases a few unresolved or problematic aspects in it.