Browsing by Author "Matskava, Maia"
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Item The importance of event marketing on the example of higher education institutions in Georgia(Київський національний університет імені Вадима Гетьмана, 2022-10-21) Sharashenidze, Alexander; Matskava, MaiaThe article describes the intersection of online marketing and higher education development trends on the example of Georgia. One of the current problems of modern education management and the ways to solve it are presented according to the existing situational analysis.