Browsing by Author "Mghebrishvili, Babulia"

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    Some Aspects of Social Marketing Development in Georgia
    (ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2018-04) Mghebrishvili, Babulia
    The article offers discussion of some outcomes of work in the area of environment protection and social marketing in Georgia, against the background of Association Agreement. In the author’s opinion, formation of the legal framework is the first step in this direction and it was already made, by development of the key laws. This, primarily, implies Georgian Law on Environment Protection and Wastes Management Code. Implementation of these laws, in the author’s opinion, contributed to certain steps for production and sale of the safe food products. And this is the basis for improvement of human health and improvement of welfare of the entire society. The author agrees with the opinion that there is no alternative to sustainable development. In the author’s opinion, together with development of the legal framework, the work for compliance improvement should be activated, quality of the imported food products should be strictly controlled and activities for improvement of the social responsibility of business sector should be intensified.