Browsing by Author "Savytska, Sofiia"

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    Управління через мотивацію як сучасна концепція менеджменту
    (Київський національний економічний університет імені Вадима Гетьмана, 2026-03-11) Баніт, Ольга Василівна; Banit, Olha; Савицька, Софія; Savytska, Sofiia
    The paper analyzes management through motivation as a modern management concept under dynamic socio-economic change. Motivation is viewed as an integrated managerial mechanism that aligns employee and enterprise interests, increases productivity, engagement, and performance. Special attention is paid to the impact of digitalization, crisis challenges, and wartime conditions on the transformation of motivational management.