Browsing by Author "Wellbrock, Wanja"
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Item A study of the attitude of Generation Z to cross-cultural interaction in business(Vilniaus Universiteto Leidykla, 2019) Lifintsev, Denys; Ліфінцев, Денис Сергійович; Fleșeriu, Cristina; Wellbrock, WanjaBackground and Purpose: In a digitally globalized world cross-cultural interaction in social and business environment has become more widespread than ever before. The purpose of this paper is to explore the attitude of Generation Z representatives to different aspects of cross-cultural interaction. Design/Methodology/Approach: We used an online questionnaire to collect data for our study. A sample of 324 young adults from three countries: Germany (n=113/34.9%), Romania (n=107/33.0%) and Ukraine (n=104/32.1%) participated in the online survey. The sample consists of university students aged less than 23 years to match the criteria of being representatives of Generation Z. Different statistical tools were used to check the hypotheses. Results: The results of the study indicate that Generation Z representatives consider cross-cultural communication skills as highly important both in their private and business life. The main motivation factors to work in a multicultural business environment have been identified as well as major barriers for effective cross-cultural interaction. Conclusion: This paper illustrates that Gen Zers are willing to work in a multicultural business environment; moreover it can give them additional motivation. This trend along with ongoing processes of globalization and digitalization fosters further interconnection of countries and regions of the world, making cross-cultural communication and cross-cultural management techniques even more important.Item Consumer economic foundations of sustainable consumption(Київський національний економічний університет імені Вадима Гетьмана, 2023-11-08) Ludin, Daniela; Wellbrock, WanjaThis article explores the economic foundations of sustainable consumption, including its definition, measurement, and consumer segmentation. It highlights the importance of government consumer policies in addressing information deficits and promoting sustainable consumption. A comprehensive sustainable consumer policy should include consumer protection, education, and information. Consumer information plays a crucial role in enlightening consumers about sustainable products and services, with a focus on labels and certifications initiated by NGOs.Item Holistic supply chain risk management – strategic potentials of the German Supply Chain Due Diligence Act(Київський національний економічний університет імені Вадима Гетьмана, 2024-05-08) Wellbrock, Wanja; Ludin, DanielaThe German Supply Chain Due Diligence Act has spurred a pivotal shift in risk management practices among German companies. This legislation presents both challenges and opportunities, urging firms to rethink their approaches beyond human rights considerations for better resilience in uncertain times. To address supply chain risks effectively, companies must reassess procurement strategies, category management, and supplier relations comprehensively. This holistic approach allows for targeted risk mitigation measures, as risk avoidance, transfer or diversification. With the enactment of the Supply Chain Due Diligence Act, companies are compelled to overhaul procurement-related risk management practices. This requires effort, as compliance is mandated from 2023, emphasizing the necessity for proactive steps. Embracing this opportunity for strategic transformation enables firms to build resilient risk management systems, bolstering their resilience against future uncertainties.Item Improvement of the work of project coordinators in consulting companies(Київський національний економічний університет імені Вадима Гетьмана, 2022) Velbrok, Vandzha; Wellbrock, Wanja; Велброк, Ванджа; Myslavska, Oleksandra; Миславська, Олександра Г.Coordination is an iterative process of gradually trust building, understanding, and working relationships. The purpose of this study was to review the experience of project coordination in consulting companies and construction industry. To analyze the difference between the role of coordinator and project manager, their main responsibilities and success factors in project management. For a deeper understanding of the issues and application of the applied nature of the study, interviews were conducted with coordinators and project managers at SIS, LLC. Based on the results of the interviews, it was proposed to standardize project management procedures for coordinators. SOPs are an important area of an effective coordination system to help develop transparent systems, implement error prevention measures, and facilitate corrective actions. Given that SIS, LLC provides its services in project implementation to companies in various business areas — all team members and managers must understand and know their responsibilities to make project management effective — without wasting time, money, and resources. Координація — це повторюваний процес поступового встановлення довіри, розуміння і робочих стосунків. У статті вивчено досвід координації проєктів у консалтингових компаніях і будівельній галузі. Проаналізовано різницю між роллю координатора і керівника проєкту, їх основні обов’язки та фактори успіху в управлінні проєктом. Проведено співбесіди з координаторами та керівниками проєктів ТОВ «СІС» для глибшого розуміння проблематики та застосування прикладного характеру дослідження. За результатами співбесід запропоновано стандартизувати процедури управління проєктами для координаторів. Доведено, що СОП — важлива сфера ефективної системи координації, яка допомагає розвивати прозорі системи, впроваджувати заходи запобігання помилкам і сприяти коригувальним діям. Як результат, ураховуючи те, що ТОВ «СІС» надає послуги з реалізації проєктів компаніям у різних сферах діяльності, показано, що усі члени команди та менеджери повинні розуміти та знати свої обов’язки, щоб управління проєктами було ефективним — без зайвих затрат часу, грошей і ресурсів.