Browsing by Author "Zavyalova, Marina"
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Item Intelligent resource asymmetries in the logistics management of warehousing in the enterprise(Wydawnictwo Akademii Polonijnej w Czestochowie «Educator», 2018) Sahaidak, Mykhailo; Сагайдак, Михайло Петрович; Сагайдак, Михаил Петрович; Zavyalova, Marina; Зав’ялова, Марина Володимирівна; Tepliuk, Mariia; Теплюк, Марія Анатоліївна; Теплюк, Мария АнатольевнаThe article analyzes the theoretical and methodological foundations of enterprise resource management, namely: the relationship between the economic essence of the category “resources” and such concepts as intellectual resources, intellectual potential, intellectual support and intellectual resource asymmetries are investigated. This allowed to actualize the issues of improving logistics warehouse management in the enterprise in the context of resource theory. The results of the analysis of the main obstacles in ensuring of increase in the efficiency of functioning of the modern warehouse complex of the enterprise allowed to identify existing resource asymmetries, which suggested to be identified as disproportions of unique resource combinations, which contribute to the formation of stable competitive advantages of the company in the market at a certain time. The sequence of stages is proposed and substantiated, and the criteria of warehousing optimization for the enterprise. A set of measures aimed at improving of the approaches to warehouse business management with the definition of areas of responsibility of employees involved in logistics processes has been developed.Item Marketing strategy of enterprise positioning in the market of logistic services(Wydawnictwo Akademii Polonijnej w Czestochowie «Educator», 2017) Sahaidak, Mykhailo; Сагайдак, Михайло Петрович; Сагайдак, Михаил Петрович; Zavyalova, Marina; Зав’ялова, Марина Володимирівна; Kotane, IntaThe article analyzes the tendencies of development of the Ukrainian market of logistic services, in particular the segment of postal logistics, courier activity and express delivery. As a result of the study, a number of factors that have the most significant impact on the activities of domestic and foreign logistic operators in the Ukrainian market of logistics services were identified and analyzed. In the article the positioning tools of the leading operators of postal logistics and express delivery in the minds of the consumer of logistic services are structured. The proposed approach allowed to identify key competitive advantages and develop a marketing strategy for positioning of postal and logistic operators in the Ukrainian logistics market.