(ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2008-06-15) Сокіл, Л. М.; Sokil, L.
The author of the article makes research
about consumer’s position on the insurance
market and the key factors determining it. The article reveals the principles of inequality of insured and insurer, inherent risks for insured at the stage of performing insurance service, that gives ground for the necessity of consumer’s safety and protection on the insurance market.