Специфіка взаємодії культурних іститутів та проектів у сучасному українському просторі
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In today’s sociocultural space a growth in number of different projects and initiatives can be observed. Even cultural institutions that have a long tradition of existence and activity and are usually limited to representation of existing cultural products started coming to the principle of project needs involvement, in order to increase interest from potential consumer audience. The basis for the activities of the cultural projects is organizing of artistic, social, cultural and other events. A variety of cultural projects form the basis of modern multifaceted culture. Specific feature of contemporary cultural sphere is the constant change of the “classical” institutions. All less interesting and profitable activities are traditionally of the responsibility of cultural institutions, the essence of which is exclusively educational purpose, while enhanced entertainment functions. Let us consider the specificity of the interaction between cultural institutions and projects on an example of museum activities. One of the cultural institutions that has a considerable history of its existence is a museum. A completely different target audience, scope, duration of projects is related to diverse museum institutions. Projects can be long-term and short-term, targeted at different audiences (youth, student, child, etc.), disposable, and reusable, and cyclical. But in fact, the foundation of any project must be innovative. Innovation in culture is rather relative concept, because many phenomena appear as innovation in specific historical period or in the area. The existence of cultural projects is due to a number of cultural institutions. A good tradition embodied in the Ukrainian sociocultural space was of the various areas, “free spaces” in the walls of which are filled with a large number of projects, such as the National cultural and art and museum complex “Art Arsenal”. Such an “open” space in which cultural institutions (museums, concert halls, libraries) and cultural projects are united has great potential in the culture that promotes interest to ancient cultural heritage and artistic discoveries of today. With the operation of cultural projects linked to the need for education experts of socio-cultural sphere, which could act managers of such initiatives and included in various commissions of ministries and other cultural institutions. In recent decades, scientific thought can be seen as of growing interest in the practical problems of cultural studies. Although the distinctive feature of contemporary cultural space is a focus on the economic feasibility of the implementation of the reasonableness of any cultural initiatives, in recent years increasing role of cultural projects as a means of strengthening and revival of traditional institutions can be seen. It may be noted that cultural projects are gradually becoming the foundation of the cultural life of Ukrainian society in the beginning of the XXI century.В статье обозначена специфика взаимодействия культурных институтов и проектов в современном украинском пространстве. Интенсификация культурной жизни возможна только при условии развития, совершенствования институтов путем внедрения актуальных проектов, объединяющих воспитательную, эстетическую и развлекательную функции.
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