Кnowledge and Skills of Managers, as Product in Achieving Competitive Advantage
Date
2016-03
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ДВНЗ «Київський національний університет імені Вадима Гетьмана»
Abstract
Today a term which is very frequently used and becomes increasingly popular in the media, specialized magazines, ordinary and technical language is — the manager. Earlier, it was easy to define managers as members of organizations telling others what to do and how to do it. The role of managers is becoming more complex and has more responsibility. The role is interdisciplinary and complex, which directly requires an extensive range of requirements the manager should fulfill in order to perform his job successfully. Due to the complexity of tasks and responsibilities of managers, knowledge becomes one of the most dominant and important factors of social development and an extremely important development resource. In this paper, special emphasis is given on analysis and presentation of the role, responsibilities and knowledge of product managers. Product Manager is responsible for specialized management of product development from an idea to product launch. Starting from complexity and differences between jobs and tasks which product managers do, it is necessary that they have different kinds of skills and knowledge.
Analyzing the role of managers it could be said that key characteristic of modern successful manager is the ability to accept changes and constantly improve his/her knowledge and skills.
Description
Keywords
product manager, knowledge, skills
Citation
Knezevic R. Кnowledge and Skills of Managers, as Product in Achieving Competitive Advantage / R. Knezevic, Z. Knezevic // Стратегічні імперативи сучасного менеджменту : зб. матеріалів ІІІ Міжнар. наук.-практ. конф. (17–18 берез. 2016 р.) : у 2 ч. / М-во освіти і науки України, ДВНЗ «Київ. нац. екон. ун-т ім. Вадима Гетьмана» ; редкол.: С. М. Соболь (відп. за вип.) [та ін.]. – Київ : КНЕУ, 2016. – Ч. 2. – С. 232–239.