Some Aspects and Perspectives of Using Marketing in Tourizm
| dc.contributor.author | Seturi, Maia | |
| dc.date.accessioned | 2018-04-16T10:19:42Z | |
| dc.date.available | 2018-04-16T10:19:42Z | |
| dc.date.issued | 2018-04 | |
| dc.description.abstract | Tourism is complicated and complex system, because its effective functionality is connected to activities of enterprises of different sectors. The Implementation of marketing concepts and principles in tourism is characterized by peculiarities, which is related to the specifics of this field. Marketing identifies the needs of consumers correctly. Attracting tourists, growth of market share and profit can’t be achieved without the effective use of marketing tools by enterprises. | uk |
| dc.identifier.citation | Seturi M. Some Aspects and Perspectives of Using Marketing in Tourizm / Maia Seturi // Стратегічні імперативи сучасного менеджменту : зб. матеріалів ІV Міжнар. наук.-практ. конф. (19–20 квіт. 2018 р.) / М-во освіти і науки України, ДВНЗ «Київ. нац. екон. ун-т ім. Вадима Гетьмана» ; редкол.: С. М. Соболь (відп. за вип.) [та ін.]. – Київ : КНЕУ, 2018. – С. 371–375. | uk |
| dc.identifier.isbn | 978-966-926-228-8 | |
| dc.identifier.uri | https://ir.kneu.edu.ua:443/handle/2010/24223 | |
| dc.language.iso | en | uk |
| dc.publisher | ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана» | uk |
| dc.subject | Marketing | uk |
| dc.subject | Travel | uk |
| dc.subject | Tourism | uk |
| dc.subject | Service | uk |
| dc.subject | Customer | uk |
| dc.subject | Customer satisfaction | uk |
| dc.title | Some Aspects and Perspectives of Using Marketing in Tourizm | uk |
| dc.type | Article | uk |