Characterization of the main types of digital marketing
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Date
2023-10-20
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Київський національний економічний університет імені Вадима Гетьмана
Abstract
With the recent revival of e-commerce in the world, digital marketing activities have become an important topic. With the expansion of the e-commerce market, the foundation for the development of e-commerce and online marketing activities is also being created. With the rapid growth of Internet users, the ease of access to the internet and the rapid growth of e-commerce with each passing day, firms face difficulties in finding qualified professionals who can manage these budgets, despite the fact that the funds allocated by firms to digital marketing activities are increasing every day. In modern times, for the management of various online marketing channels, it is necessary to know what these channels are and to dominate the characteristics of each channel.
Online exchange of products and services through marketing channels has recently become more relevant, and firms have already begun to pursue an active marketing policy in this area. In this regard, the subject of the study is devoted to one of the urgent issues of the modern market economy – the problems of development prospects of digital marketing.
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Keywords
Digital marketing, e-commerce, email marketing, SMM
Citation
Azizli N. Characterization of the main types of digital marketing [Електронний ресурс] / Nurlan Azizli // Маркетинг в Україні : зб. матеріалів Міжнар. наук.-практ. Інтернет-конф., м. Київ, 20 жовт. 2023 р. / М-во освіти і науки України, Київ. нац. екон. ун-т ім. Вадима Гетьмана [та ін.] ; [редкол.: Федорченко А. В. (голова) та ін.]. – Електрон. текст. дані. – Київ : КНЕУ, 2023. – С. 325–328. – Назва з титул. екрану.