Some issues of marketing activity in the tourism and hospitality
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Date
2022-10-21
Authors
Journal Title
Journal ISSN
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Publisher
Київський національний університет імені Вадима Гетьмана
Abstract
The article discusses some of the issues of marketing in the tourism and hospitality business in the post-coronavirus
period. The author's discussion refers to: the need to promote the importance of targeted marketing, special attention to
changes in environmental factors, active participation of the state in training qualified employees. The author of this
article believes that in the post-covid period, the Georgian tourism and hospitality business operates under conditions of
increased demand for their services. It is an important issue to improve the awareness of the local population about the
positive impact of tourism development in raising their employment and living standards. This will help the country to
deal with social problems and will be beneficial not only for the people involved in the mentioned business, but also for
the whole society, which suffered material and moral damage during the coronavirus pandemic. Thus, the present article
discusses this problematic issue and provides the author's recommendations.
Description
Keywords
Tourism and Hospitality Marketing, Tourist Satisfaction, Targeted Marketing, Personnel Selection
Citation
Seturi M. Some issues of marketing activity in the tourism and hospitality [Електронний ресурс] / Seturi Maia / Стратегічні імперативи сучасного менеджменту : зб. матеріалів VІ Міжнар. наук.-практ. конф. (21 жовт. 2022 р.) / М-во освіти і науки України, Київ. нац. екон. ун-т ім. Вадима Гетьмана ; [орг. ком.: Лук’яненко Д. Г. (голова) та ін.]. – Електрон. текст. дані. – Київ : КНЕУ, 2022. – С. 268–271. – Назва з титул. екрану.