Some views about the prospects of Georgian tea brands
Date
2019-11
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана»
Abstract
The most important issue for countries in the transition to market economy is that their enterprises
and companies compete with other products produced in other countries. This is a complicated issue
because the customer has a large and wide choice. It is important not only to produce high quality
products, but also to sell it well. In this case, a big role can be done to using marketing approaches,
to create a brand and its correct management policy. Tea is quite a demanding product in Georgia.
However, local production of tea does not satisfy even the needs of the local population. The majority
of Georgian customers prefer the foreign origin tea brands. This is a sad fact because in the last
century, Georgia was one of the leading producers of tea in the Soviet Union. Thus, research of
consumer attitude towards Georgian tea brands is especially important issue. The main objective of
the work was to examine the attitude of consumers to Georgian tea brands. So this topic is very
actually.
Description
Keywords
Marketing, Brand, Tea brands, Successful brand, Marketing research, Customer behavior
Citation
Seturi M. Some views about the prospects of Georgian tea brands [Електронний ресурс] / Maia Seturi // Стратегія бізнесу: футурологічні виклики : зб. матеріалів Міжнар. наук.-практ. інтернет-конф., 20–22 листоп. 2019 р. / М-во освіти і науки України, ДВНЗ «Київ. нац. екон. ун-т ім. Вадима Гетьмана» ; [орг. ком.: М. П. Сагайдак (голова) та ін.]. – Електрон. текст. дані. – Київ : КНЕУ, 2019. – С. 387–393. – Назва з титул. екрану.