Impact of social media on buying decision of tourism service consumers
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Date
2019-11
Authors
Urotadze, Ekaterine
Journal Title
Journal ISSN
Volume Title
Publisher
ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана»
Abstract
The article shows the role of social networks in the tourism business. There is
Emphasized the importance of developing and implementing the right media marketing policy for
companies in the Georgian tourism industry. Based on the study, were identified levels of
consumers satisfaction with the activities of travel companies in social networks. Analysis of
variance gives statistically significant values that reflect the attitude of Georgian consumers to
the actions of social media by tourists companies. The article illustrates also the impact of
consumer satisfaction about activity on social networks provided by tourist companies on their
purchasing behavior.
Description
Keywords
social media, tourism agencies, Georgian consumers, buying decision
Citation
Urotadze E. Impact of social media on buying decision of tourism service consumers [Електронний ресурс] / Urotadze Ekaterine // Стратегія бізнесу: футурологічні виклики : зб. матеріалів Міжнар. наук.-практ. інтернет-конф., 20–22 листоп. 2019 р. / М-во освіти і науки України, ДВНЗ «Київ. нац. екон. ун-т ім. Вадима Гетьмана» ; [орг. ком.: М. П. Сагайдак (голова) та ін.]. – Електрон. текст. дані. – Київ : КНЕУ, 2019. – С. 52–58. – Назва з титул. екрану.