Impact of Smart Tourism Technologies on Tourists satisfaction (case of Georgia)
| dc.contributor.author | Nugzar, Todua | |
| dc.contributor.author | Urotadze, Ekaterine | |
| dc.date.accessioned | 2022-10-04T11:24:24Z | |
| dc.date.available | 2022-10-04T11:24:24Z | |
| dc.date.issued | 2021-11-10 | |
| dc.description.abstract | The article explores the role of smart tourism technologies in the modern tourism business. The main determinants of smart travel technologies in the paper are informativeness, accessibility, interactivity, personalization and security. Based on the conducted marketing research, the assessments of the levels of smart tourism technologies offered by the Georgian destinations have been established. Using regression analysis, statistically significant values are obtained that reflect the impact of informativeness, accessibility, interactivity, personalization and security on the perception of smart tourism technologies, as well as the impact of perception of smart tourism technologies on Georgian Tourists satisfaction. | uk_UA |
| dc.identifier.citation | Nugzar T. Impact of Smart Tourism Technologies on Tourists satisfaction (case of Georgia) [Електронний ресурс] / Nugzar Todua, Urotadze Ekaterine // Стратегія бізнес-організації в умовах невизначеності : зб. матеріалів міжнар. наук.-практ. конф., м. Київ, 10 листоп. 2021 р. / М-во освіти і науки України, Київ. нац. екон. ун-т ім. В. Гетьмана ; [орг. ком.: М. Сагайдак (голова) та ін.]. – Електрон. текст. дані. – Київ : КНЕУ, 2021. – C. 78–85. – Назва з титул. екрану. | uk_UA |
| dc.identifier.isbn | 978-966-926-392-6 | |
| dc.identifier.uri | https://ir.kneu.edu.ua:443/handle/2010/38068 | |
| dc.language.iso | en | uk_UA |
| dc.publisher | ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана» | uk_UA |
| dc.subject | Smart Tourism Technologies (STT) | uk_UA |
| dc.subject | Perception of STT | uk_UA |
| dc.subject | Tourists satisfaction | uk_UA |
| dc.title | Impact of Smart Tourism Technologies on Tourists satisfaction (case of Georgia) | uk_UA |
| dc.type | Article | uk_UA |