Pricing method impact on a company performance effectiveness
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Date
2020-04
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана»
Abstract
Based on the example of the Georgian company “Chirifruit” there is illustrated the positive impact of extra pricing method on the effectiveness of the Company's operations. This aspect discusses the main trends in the pricing policy of the Georgian company “Chirifruit”, as well as the effectiveness of the pricing method used by the company. The paper concludes that this method of pricing is very popular for small and medium-sized enterprises in Georgia due to its simplicity and affordability, one of which is “Chirifruit”. As it is easy to implement, it is also easy for the buyer to understand, it has a positive effect on production volume and what is more, it determines the effective performance of the company.
Description
Keywords
pricing, pricing policy, pricing method, extra pricing
Citation
Grigolaia N. Pricing method impact on a company performance effectiveness [Електронний ресурс] / Grigolaia Nino, Alania Marine // Стратегічні імперативи сучасного менеджменту : зб. матеріалів V Міжнар. наук.-практ. конф. (23–24 квіт. 2020 р.) / М-во освіти і науки України, ДВНЗ «Київ. нац. екон. ун-т ім. Вадима Гетьмана» ; [редкол.: М. П. Сагайдак (відп. за вип.) та ін.]. – Електрон. текст. дані. – Київ : КНЕУ, 2020. – С. 54–57. – Назва з титул. екрану.