Матеріали конференцій

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Rhetorical argumentation and persuasion methods in business meetings
(ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2020-04) Alautdinova, K.
The paper deals with the problems of rhetorical effect common to another side of the meetings. It is argued that a persuasive speech is very important competence of the rhetor, as nothing can change rhetor’s speech. Only directly negotiating, providing evidences, arguments, counterarguments, and controversy the negotiators can move quickly to the overall objective of the agreement. In meetings speaker demonstrates himself, his appearance, mind, manners, emotions, ethics, etiquette knowledge, characteristics of voice, gestures, movements, facial expressions, reactions and their other communication options. If classical rhetoric focused attention on how to convince another part, in modern rhetoric, the emphasis is put on dialogue, interaction between speakers, and harmonization of relations. The originality of this article lies not only in the analysis of business meetings as a subject rather than a tool of research, but especially in placing meetings within a phenomenological perspective as the major sense-making activity taking place in the business environment.