Випуск № 39

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Management of creation of innovative values: collaborative paradigm
(ДВНЗ «Київський національний економічний університет імені Вадима Гетьмана», 2017) Bezgin, Konstantin; Безгін, Костянтин С.; Kulga, Alexander; Кульга, Олександр О.
Adequate reflection of properties and characteristics in created innovative values are not always feasible in terms of the private axiogenesis, which causes the appearance of axiological dissonance as reactions of the subjects of consumption on an innovative object that does not correspond to the expectations of the market. Resources for the overcoming of specified dissonance are not always focused on the internal company environment. The purpose of the article is substantiation of the methodological guidelines for convergence innovation system of the enterprise and the market, through the opening of the individual stages of the process of creating value to innovative and active subjects of the external environment (consumers, dealers, suppliers, etc.). This convergence of the creative efforts of the subjects of creation and subjects of consumption of values will enable actors to fill the object with actual properties and through the finding of order options determine market trends.