2022 рік

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Browsing 2022 рік by Author "Шатілова, Олена Володимирівна"

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    Marketing management in business organization
    (Київський національний економічний університет імені Вадима Гетьмана, 2022-06-15) Buhrina, Oleksandra; Бугріна, Олександра Ігорівна; Шатілова, Олена Володимирівна
    The qualifying bachelor's work highlights theoretical generalizations and substantiates practical proposals for managing the marketing activities in a business organization. In the chapter 1, we have identified essence and elements of marketing management in business organization and methodological approaches to its evaluation. In the chapter 2, we have analysed general characteristics of marketing management in Tesla Motors and developed main directions for its improvement. Proposals for increasing marketing management of Tesla were created based on the analysis of its marketing environment.