Intangible factors of a company’s market value creation: measurement and evaluation

Abstract

In the given publication the role of intangible resources is considered as a crucial strategic asset which creates a company’s market value, and the sequence of the D. Andriessen method is disclosed for the evalution of the market value of Latvian pharmacy listed company JSC ‘Olainfarm’. The result of the evalution is being compared with the results gained from applying traditional methods as method of discounted cash flows, balance value and capitalization method. The measurement and evaluation of the potential value of intangible assets or intellectual capital is the most important source of information and analytical support for ensuring the strategic management of the company.