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Institutional Repository of Vadym Hetman Kyiv National Economic University ISSN 2411-4383
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  • Наукова періодика КНЕУ
  • Стратегія економічного розвитку України
  • 2011 рік
  • Випуск № 28
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  • Наукова періодика КНЕУ
  • Стратегія економічного розвитку України
  • 2011 рік
  • Випуск № 28
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ISSN 2411-4383

Intangible factors of a company’s market value creation: measurement and evaluation

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Date
2011-05-19
Author
Kuzmina-Merlino, Iryna
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Abstract
In the given publication the role of intangible resources is considered as a crucial strategic asset which creates a company’s market value, and the sequence of the D. Andriessen method is disclosed for the evalution of the market value of Latvian pharmacy listed company JSC ‘Olainfarm’. The result of the evalution is being compared with the results gained from applying traditional methods as method of discounted cash flows, balance value and capitalization method. The measurement and evaluation of the potential value of intangible assets or intellectual capital is the most important source of information and analytical support for ensuring the strategic management of the company.
URI
https://ir.kneu.edu.ua:443/handle/2010/1469
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  • Випуск № 28 [20]

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