Концептуальна модель економічного управління диверсифікацією діяльності підприємства
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
BEROSTAV DRUŽSTVO
Abstract
This article is devoted to the problems of management by diversification activities at enterprises
as an alternative to its development. The authors purposed to use the concept of economic
management as management based on the use of economic metrics in order to achieve the goals
of diversification as an enterprise development strategy. An economic management conceptual
model of diversification of the enterprise’s activities are developed and described. It is based on
five key prerequisites, such as 1) the diversification process has two levels: strategic and tactical;
2) the diversification as a strategic process has a cyclical nature; 3) the diversification of
enterprise’s activities is accomplished by the achievement of a balance of its key stakeholders;
4) integration of a diversification objects assessment metrics based on the strategic controlling
methodology at every stage of the management cycle; 5) the scaling of strategic changes in the
company influenced by diversification through economic drivers in the planning, current and
analytical projections. Modeling of diversification process management at the enterprise allows
us to streamline the processes and procedures of making managerial decisions, reduce the risks
of making unreasonable decisions, and increase the effectiveness of the development of the
enterprise from a strategic perspective.
Description
Keywords
diversification, economic management, conceptual model, strategy, development, enterprise
Citation
Грабовенко О. Концептуальна модель економічного управління диверсифікацією діяльності підприємства / Олександр Грабовенко, Олена Гребешкова // Evropský časopis ekonomiky. – 2020. – Sv. 6, vyd. 3. – S. 74–81.