Formation of an integrated structural assessment of the export potential of the aviation complex
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Date
2021-06
Journal Title
Journal ISSN
Volume Title
Publisher
Research and Innovation Centre Pro-Akademia
Abstract
Successful operation and development of enterprises in modern conditions involves the expansion of markets.
The company's entry into international markets requires the formation of its international competitive
strategy, identification of competitive advantages in the markets of selected countries, and this, in turn,
implies the need for export potential of the company. In determining the export potential of the aviation
complex, it is necessary to consider the specific features of enterprises in this industry, among which we can
highlight the features of the products of aviation enterprises and the features of the international aviation
market. To qualitatively assess the level of economic potential, we propose to use a system of classification
features, developed based on the well-known Harrington scale, but slightly modified by the authors in relation
to the calculated data and available statistical information. The phases of the life cycle of the economic
potential of the enterprise are determined. Not only the quantitative and qualitative level of economic
potential are important, but also the changes associated with the passage of time. In order to determine the
importance of indicators in each group, methods of component analysis of the characteristics of variation series of the results of the survey of experts were used. When comparing the variation of different
features in one set with different average value, we use the relative indicators of variation - coefficients
of variation. The obtained result together with the results of application of the method of component analysis
allows us to conclude that in the formation of the integrated indicator of the first group (K1) it is enough
to consider these five indicators, and the most important of them are two: technological processes to other
activities.
Description
Keywords
aviation enterprises, integrated structural assessment, export potential, aviation complex, export-import flows, international competitive strategy, competitive advantages, risks, foreign economic relations
Citation
Formation of an integrated structural assessment of the export potential of the aviation complex [Electronic resource] / Kateryna Andriushchenko, Ganna Gurina, Elvira Danilova [et al.] // Acta Innovations : online journal / [ed. in chief: Rafał Marcin Łukasik]. – Electronic text data. – Konstantynów Łódzki, 2021. – № 39. – P. 41–53. – Mode of access: www.proakademia.eu/en/acta-innovations/wydanie_39/39_2021_contents.pdf#page=41. – Title from screen.