Моделювання процесів рекламного просування з використанням кольорових мереж Петрі

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dc.contributor.authorАгутін, Михайло Михайлович
dc.contributor.authorAhutin, Mykhailo
dc.contributor.authorАгутин, Михаил Михайлович
dc.date.accessioned2023-04-05T09:52:12Z
dc.date.available2023-04-05T09:52:12Z
dc.date.issued2022
dc.description.abstractThe article is devoted to the topical issues of modeling advertising promotion of goods and services, as well as marketing in social media using Petri nets tools. The typical stages and marketing tools of the website advertising promotion project and options for their improvement are defined. Selected approaches to the use of labeling in colored Petri nets during the stages of the advertising promotion project. The purpose of the article is to improve and expand the mathematical model of advertising promotion of the Internet resource and to use the methods of modeling colored Petri nets for the analysis and improvement of advertising companies for the promotion of goods and services. The variety of technologies and means of digital marketing on the modern Internet market does not allow direct assessment of advertising promotion processes and their effectiveness. Modeling based on colored Petri nets allows you to approximate the effectiveness of using certain means of advertising promotion. A new result is the use of mathematical modeling methods and colored Petri net tools to determine the optimal means of advertising the goods and services of digital enterprises. Flexibility and ease of use, combined with the structural and functional characteristics of Petri nets, help to fully realize the potential of color Petri nets in terms of versatility in terms of project management of advertising promotion, implementing structured algorithms for better control and project management. The developed approach to the management of the advertising promotion project can be used in the marketing and advertising departments of commercial enterprises, Internet agencies and advertising firms to justify marketing activities.uk_UA
dc.identifier.citationАгутін М. М. Моделювання процесів рекламного просування з використанням кольорових мереж Петрі / Агутін М. М. // Моделювання та інформаційні системи в економіці : зб. наук. пр. / М-во освіти і науки України, Київ. нац. екон. ун-т ім. Вадима Гетьмана ; голов. ред. О. Є. Камінський. – Київ : КНЕУ, 2022. – Вип. 102. – С. 5–11.uk_UA
dc.identifier.issn2616-6437
dc.identifier.urihttps://ir.kneu.edu.ua:443/handle/2010/39750
dc.language.isoukuk_UA
dc.publisherКиївський національний економічний університет імені Вадима Гетьманаuk_UA
dc.subjectкольорова мережа Петріuk_UA
dc.subjectоптимізація рекламного бюджетуuk_UA
dc.subjectрекламне просуванняuk_UA
dc.subjectвебпроєктuk_UA
dc.subjectcolored Petri netuk_UA
dc.subjectoptimization of the advertising budgetuk_UA
dc.subjectadvertising promotionuk_UA
dc.subjectWeb projectuk_UA
dc.subject.udc659.1uk_UA
dc.titleМоделювання процесів рекламного просування з використанням кольорових мереж Петріuk_UA
dc.title.alternativeModelling of advertising promotion processes using coloured Petri netsuk_UA
dc.typeArticleuk_UA
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Кафедра системного аналізу та кібербезпеки
Випуск № 102