Use of Information Technologies and Marketing Tools for The Formation of An Educational Platform
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Date
2023-11
Journal Title
Journal ISSN
Volume Title
Publisher
CEUR Workshop Proceedings
Abstract
The positive impact of digitization and globalization processes on the development of the business environment at the national and international levels, which is inextricably linked to the involvement of advanced achievements in the field of science, has been proven. The leading role of competition between participants of a certain market in the process of identifying advanced scientific achievements, which can be monetized due to the formation of demand among consumers for products with new qualitative characteristics, has been established. Peculiarities of the use of information technologies in the process of building an educational platform have been studied. The necessity of using digital marketing tools in the process of promoting an innovative educational product to customers has been proven. The expediency of using advanced marketing strategies to form a high level of student loyalty to the educational platform has been established. The characteristic features of representatives of generations Z and alpha, which are the main part of education seekers and form a specific demand for educational products in modern conditions, are revealed. The expediency of creating educational products with interactive technologies and the use of the Internet has been proven, which significantly increases the level of interest among representatives of generations Z and alpha. The expediency of using machine learning algorithms to optimize processes in modern conditions based on the use of server technologies is substantiated. The peculiarities of the integration of neural networks into the educational platform are revealed in order to use the accumulated amounts of information in the process of improving the educational process and increasing the level of assimilation of skills and abilities by students. The expediency of using comprehensive information about consumers of a digital educational product has been established in order to maintain a high level of loyalty in the long term and attract new consumers thanks to the formed positive image on the market. The opportunity to obtain an optimal result regarding the promotion and monetization of an educational product thanks to the combination of machine learning and digital marketing technologies has been established.
Description
Keywords
communications, information technologies, machine learning, optimization, educational platform, digital marketing, target audience
Citation
Use of Information Technologies and Marketing Tools for The Formation of An Educational Platform [Electronic resource] / Volodymyr Pavlenko, Ihor Ponomarenko, Oksana Morhulets [et al.] // ITTAP’2023 : Proceedings 3rd International Workshop on Information Technologies: Theoretical and Applied Problems, November 22–24, 2023, Ternopil, Ukraine, Opole, Poland / Ternopil Ivan Puluj National Technical University, Opole University of Technology ; [ed. by: Ia. Lytvynenko, S. Lupenko]. – Electronic text data. – Ternopil , 2023. – P. 702–708. – Mode of access: https://ceur-ws.org/Vol-3628/short27.pdf. – Title from screen.