Корпоративна культура: її вплив на фінансові результати та розвиток бізнесу
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Державний Науково-дослідний інститут інформатизації та моделювання економіки
Abstract
Метою написання стàтті є дослідження економічної сутності та особливостей корпоративної
культури, комплексу її параметрів, а також механізмів впливу останніх на економічну ефективність
та перспективи розвитку бізнесу.
The subject of the research – the features of corporate culture as the basis for creation and
implementation of an effective management mechanism between the participants in financial and
economic relations of a company.
The purpose of the article is to study the economic essence and features of corporate culture,
a complex of its parameters, and mechanisms of their influence on the economic efficiency and
prospects of business development.
Methodology of work – in conditions of intellectualization of production, the most acute question
arises about the need to strengthen the role of socio–cultural trends. According to this, there is a
radical change in the concept of management, aimed at those processes in the organization, focusing
on staff personnel, with its system of values, views, beliefs and traditions. Such a modern concept is
becoming a corporate culture that promotes the consolidation of financial standing, leads to increased
profits, increases efficiency and pioneer spirit.
The results of the work –the relevance of the topic of research is proved, the connection between
the corporate culture and financial characteristics of the business is revealed. The mechanism of the
influence of corporate culture on the efficiency of entrepreneurial activity is revealed, which manifests
itself as a factor for the formation and growth of intangible assets – strategically important resources
of the company, which significantly accelerate the growth of the profit and ensure its effective activity.
Conclusions – the results of the research allowed to identify the most important structural elements
of the corporate culture, that make influence on the financial performances of the business entity, on
its investment attractiveness and profitability.
Labor motivation, qualification, innovative activity and professionalism of employees; loyalty of
clients, partners, investors, ethics of relations with them; working conditions, environmental safety;
development of local communities, image, reputation, responsibility belong to their number. The mechanism of the impact of corporate culture on business performance is manifested as a stimulator
which ensures the generation and growth of the main components of the company’s intellectual
capital: human, knowledge, innovation, partner and social capital.
Description
Keywords
корпоративна культура, організаційна культура, інтелектуальний капітал, соціально відповідальне інвестування, інвестиційна привабливість, ефективність діяльності, рентабельність діяльності, corporate culture, organizational culture, intellectual capital, socially responsible investment, investment attractiveness, activity efficiency, profitability of activity, корпоративная культура, интеллектуальный капитал, инвестиционная привлекательность, эффективность деятельности, рентабельность деяльности
Citation
Притуляк Н. М. Корпоративна культура: її вплив на фінансові результати та розвиток бізнесу / Притуляк Н. М., Боярчук А. І. // Формування ринкових відносин в Україні : зб. наук. пр. / Держ. Н.-д. ін-т інформатизації та моделювання економіки ; [редкол.: І. Г. Манцуров (наук. ред.) та ін.]. – Київ, 2019. – № 2. – С. 74–81.