The importance of cross-cultural communication in business: evidence from Ukraine

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dc.contributor.authorLifintsev, Denys
dc.contributor.authorЛіфінцев, Денис Сергійович
dc.date.accessioned2025-04-25T08:55:50Z
dc.date.available2025-04-25T08:55:50Z
dc.date.issued2018-04
dc.description.abstractThis paper explores the importance of cross-cultural communication in business which has become extremely important due to the processes of globalization and digitalization. We focus onthe correlation between cross-cultural similarities and the level of cooperation in international business.In our research we conduct comparative analyses of Ukrainian culture and the culture of Ukraine’s main partners in the EU. We also explore how cultural similarities of the countries affect the efficiency of business activity. Ovaj rad istražuje važnost međukulturne komunikacije u poslu koja je postala izuzetno važna zbog procesa globalizacije i digitalizacije. Usredsređujemo se na korelaciju izmedju međukulturnih sličnosti i nivoa saradnje u medjunarodnom poslovanju. U našem istraživanju vršimo komparativne analize ukrajinske kulture i kulture glavnih partnera Ukrajine u EU. Takođe istražujemo kako kulturne sličnosti zemalja utiču na efikasnost poslovne aktivnosti.
dc.identifier.citationLifintsev D. The importance of cross-cultural communication in business: evidence from Ukraine / Denys Lifintsev // Primena novih tehnologija u menadžmentu i ekonomiji, ANTiM 2018 : zb. radova Šesta međunarodna konferencija, 19–21 April : u 2 k. / Fakultet za informacione tehnologije i inženjerstvo, Fakultet za poslovne studije i pravo, Univerziteta „Union – Nikola Tesla” u Beogradu ; urednik prof. dr Maja Anđelković. – Belgrade, 2018. – K. II. – S. 183–193.
dc.identifier.isbn978-86-81088-11-1
dc.identifier.urihttps://ir.kneu.edu.ua/handle/2010/50197
dc.language.isoen
dc.publisherUniversity «Union – Nikola Tesla»
dc.subjectcross-cultural communication
dc.subjectcross-cultural management
dc.subjectglobalization
dc.subjectUkraine
dc.subjectEuropean Union
dc.subjectmeđukulturna komunikacija
dc.subjectmeđukulturni menadžment
dc.subjectglobalizacija
dc.subjectUkrajina
dc.subjectEvropska unija
dc.subject.udc005.57(477)
dc.titleThe importance of cross-cultural communication in business: evidence from Ukraine
dc.title.alternativeVažnost medjukulturalne komunikacije u poslovanju: primer Ukrajine
dc.typeArticle
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