Dynamic Development of the Global Organic Food Market and Opportunities for Ukraine
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Date
2020-08-26
Journal Title
Journal ISSN
Volume Title
Publisher
MDPI
Abstract
Considering the insu cient usage of natural resources, ecological crisis, rising population
and limitations of the traditional food system in the 21st century, it is extremely important to search
for methods to achieve sustainable development. In this context, the search for alternative methods
of farming and the transformation of typical food consumption is relevant; the organic market and
its features are of particular interest. Based on the above, this article is dedicated to understanding
what the development opportunities for the production and export of Ukrainian organic products
within the global market are. To achieve this objective, it became necessary to study the specificities
of the dynamic growth of the global organic food market, which includes identifying the dominant
factors of its development, peculiarities of its regulation, evaluation of the current state, main trends
and prospects. The study provides the characteristics of the top competitors in the global market,
consumer segmentation and experience of the implementation of global and national organic sector
development and support programs. As a result of the study, it was found that Ukraine has unrealized
export potential that can be realized using a combination of practices used abroad (the active use of
marketing tools, state support for the organic sector and increasing organic production by uniting
producers into clusters and creating cooperatives).
Description
Keywords
global organic food market, international trade, trade agreements, development programs, marketing strategies, export-oriented model
Citation
Dynamic Development of the Global Organic Food Market and Opportunities for Ukraine [Electronic resource] / Oleg Bazaluk, Olha Yatsenko, Oleksandr Zakharchuk [et al.] // Sustainability. – Electronic text data. – 2020. – № 12, 6963. – Title from screen. – Mode of access: https://www.mdpi.com/2071-1050/12/17/6963.