Intrinsic motivation of millennials and generation Z in the new post-pandemic reality
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
LLC “Consulting Publishing Company “Business Perspectives”
Abstract
The effective performance of any company is determined by the degree of motivation
of its staff. In a pandemic, it is important to explore changes in the values and motivational profiles of staff, especially young people. The aim of the paper is to study the
internal motives of millennials and Generation Z, to identify modern motivational
tools, taking into account the challenges of an unstable global ecosystem. To assess the
changes in the motives for work, a questionnaire was used. The survey was conducted
(at the end of 2020 and the beginning of 2021) among young people in Kyiv (Ukraine)
aged 17-22 (287 people participated), who had previous work experience. All results
were proven to be valid. The results of the study showed that changes in the motivational profile of millennials and Generation Z under the influence of restrictive measures due to the pandemic occurred in the range of values of awareness of individuality: motives for maintaining health, balancing life, personal and professional growth
came out to be more relevant. Such changes indicate positive opportunities for young
people due to high adaptability to changing and unstable conditions, and, on the other
hand, they bring challenges for companies – the loss of personnel. The most optimal
models will be career-oriented and adaptive with elements of well-being management
to motivate millennials and Generation Z.
Description
Keywords
human resource management, reward, monitoring, wellbeing, labor market, COVID-19 pandemic
Citation
Intrinsic motivation of millennials and generation Z in the new post-pandemic reality / Nina Chala, Oksana Poplavska, Nataliia Danylevych [et al.] // Problems and Perspectives in Management. – 2022. – Vol. 20, Iss. 2. – P. 536–550.