Transformation of the global marketing paradigm in the context of digitalization processes and startup industry development

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Halakhova T. Transformation of the global marketing paradigm in the context of digitalization processes and startup industry development / Tetiana Halakhova, Olena Yevdochenko // Modern Economic Science Development in the Context of Digitalisation : Proceedings ІІ International Scientific Conference (September 22–23, 2023) / Transport and Telecommunication Institute ; [org. com.: I. Stecenko et al.]. – Riga : Baltija Publishing, 2023. – Р. 114–117.