The influence of political propaganda and anti-propaganda technologies on the formation of public opinion in Ukraine
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Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Київський національний економічний університет імені Вадима Гетьмана
Abstract
The article analyzes information technologies, which are not only a channel of communication and technological models, they include a range of mechanisms, techniques, and means that are combined with the global expansion of the information space, influencing the formation of new and changing old traditions, values and forms of behavior. A serious danger for the democratic system and citizens is the use of mass media and information space as a channel for political manipulation, which is a covert management of people’s behavior and political consciousness with the aim of forcing them to act against their own interests. Public opinion plays a significant role in the development of a democratic political system. The purpose of the article is to study the influence of political technologies of propaganda and anti-propaganda on the formation of public opinion in Ukraine. The article uses the historical method, which revealed the essence of propaganda and anti-propaganda from the time of Russian aggression from 2014 to today. System analysis provided an opportunity to analyze the formation of public opinion in Ukraine under the conditions of propaganda and anti-propaganda. The structural-functional method showed the analysis of the features of political propaganda in the conditions of war. The comparative method provided a comparison of the methods of political propaganda in the USA and political propaganda in Ukraine. To solve the problem in order to effectively combat propaganda, it is necessary to: ban the permission for propaganda, based on liberalism and pluralism of opinions; blocking footage in social networks that show war victims; drawing attention in each state to cases of growth in its information space of significant weight of mass media of another state. Fakes and narratives are used in the informational influence of the russian side. To overcome the narratives of the enemy, Ukraine needs a powerful and high-quality anti-propaganda product capable of broadcasting real stories about events in Ukraine. Media literacy, media education and public activism should encourage the population to highlight quality information.
Description
Keywords
public opinion, counter-propaganda, anti-propaganda, state information war, propaganda, information security, information policy, fake news, framing, narrative
Citation
Naumenko O. The influence of political propaganda and anti-propaganda technologies on the formation of public opinion in Ukraine [Electronic resource] / Olha Naumenko // Political Technologies of Information War: Domestic and World Aspects : monograph / [Bulbeniuk Svitlana, Babarykina Nadiia, Haponenko Vira еt al.] ; Min. of Education and Science of Ukraine, Kyiv Nat. Econ. Univ. named after Vadym Hetman. – Electronic text data. – Kyiv : KNEU, 2024. – P. 66–104. – Title from screen.